As I mentioned in a previous post, I have a new routine in my schedule and so far, so good. It’s been giving results. I’m taking one day a week to learn, re-learn and educate myself on marketing, entrepreneurship, and self-development. In last week’s self-improving session, I got a ton of useful information which I’m sharing with you right now.
Today in One Day a Week Is All it Takes
| How to Craft Viral Content |
| How to Build Your Virtual Team & Personal Brand |
1. CRAFTING VIRAL CONTENT: HUBSPOT VIDEO INTERVIEW WITH BUZZFEED VIDEO PRODUCER DAYSHA V. EDEWI
I recently started to create short videos promoting I Like That Lamp blog content (you can see one example here). There’s a lot that goes into creating a good video. There’s a lot more that goes into creating a viral video.
So, it goes without saying, I jumped at the chance to hear what goes into crafting viral content directly from one of best sources there is: a video producer for Buzzfeed. I got a lot more than I expected.
Here are a few highlights:
- 3 key points that go into creating viral content: time, relevancy and sharing.
- The difference between virality and sharability. It’s not hard to get views (there are some platforms that register watching a short amount of your content as a view) and this isn’t necessarily an indicator of performance. But sharability indicates that a video is impactful.
- Sharable content can be viral, but not all viral content is sharable.
- In the middle of the video is where the stakes come into play. This is where it’s essential to stay true to the story and create the buzz.
- Make your story and characters friendly and leveled, find point of views that will be able to connect the audience to the character.
- Consider content framing and character, organic stakes, making a buzz, and relevancy in people’s everyday lives.
- With length of content, don’t undershoot or overshoot. Make sure that you’re giving your content the right amount of time to tell a good story.
- On Facebook, it’s a lot easier to get more niche about the identities and the people that you’re talking to. Facebook is a platform that thrives on marketing to very specific individuals.
- Keep in mind that we live in a scrolling culture. Ask yourself what are you going to do to get people to watch your content and create your video with that question in mind.
- Use cold opens and give the audience a three to 10 second sample of what the video is gonna be about. These work well on Facebook because video is on AutoPlay on this network.
- A viral video doesn’t always mean a good video. And good video doesn’t mean a viral video, so you have to figure out what’s important to you.
Watch the video below or read the full transcript here for more tips.
coaching, books, One Day a Week Is all it Takes, entrepreneurial mindset, NLP, Hypnotherapy, Mindvalley
coaching, books, One Day a Week Is all it Takes, entrepreneurial mindset, NLP, Hypnotherapy, Mindvalley
Today in One Day a Week Is all it Takes: Mindset Work Tools Hypnotherapy Session with Marisa Peer for fear of rejection, Psychology of Design Guide, NLP Worbook by Joseph O’Connor.
coaching, books, One Day a Week Is all it Takes, entrepreneurial mindset, NLP, Hypnotherapy, Mindvalley