Oh it’s that wonderful time of the year again and retailers are thrilled with the upcoming Black Friday and Cyber Monday sales events. It’s the official launch of the most profitable time of the year both for retailers and for online shops. Year and year, these two days bring in more and more consumers looking for great deals on their desired items. If you’re planning to run such sales, here’s a couple of tips for brands selling on Amazon or through Shopify for BFCM 2017 (Black Friday, Cyber Monday).
How to prepare for BFCM on Amazon
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Launch your Black Friday deals earlier to take advantage of featuring in Deals section. Amazon’s Black Friday online store launches on November 1st.
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Prepare your inventory accordingly. Look at other Black Friday campaigns to see how many items and what kind of traffic you got. Look at the months ahead of Black Friday (October & September) to see how sales and traffic have evolved. Remember to replenish your inventory well ahead of Black Friday.
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Consider offering Free Shipping (all the big retailers are doing it).
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Create product bundles to make items and deals more appealing (either main product plus accessories to make a full package, or best seller with poor performer).
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Create unique product bundles to win the Buy Box.
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When it comes to Black Friday and Cyber Monday, consider using Bid+ to increase your ads’ chances of appearing in the top row of search results.
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Optimize listings (titles, descriptions, images) for the occasion, use specific imagery and keywords.
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Explore all ad variants: Headline Search Ads, Product Display Ads, Sponsored Product Ads.
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Customize ad copy for the occasion.