Email marketing is one of the most effective ways to generate revenue for your business.
The problem with email marketing is that it’s hard and time consuming if you don’t know what you’re doing. It can do more harm than good if you go at it blindsided. And if we’re talking email promotions (which every online business needs, wants but hates to run), most people either don’t do them at all, or ignore the most important bits.
There’s more to a successful email promotion, the kind that generates 5 and 6 figures without breaking a sweat. We’ll talk more about that another time. Today, I want to let you in on the easy email sequence that I’m using to get consistent 5 figures for online course creators.
I share about this sequence in the latest episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”.
Here’s what you can learn from this episode on writing high performing email promotions:
What is a going-going-gone sequence
How to structure one that makes people take action
Great examples of effective emails that you can use
Software that Monica uses to build email sequences
Where to find inspiration for your email sequences
This type of email marketing series is so damn effective, every single time.
People get the lot of emails. People have a lot of things in their life. Even listening to this podcast episode, or reading this post, I’m sure you have paused a couple of times because your kid wants something, your phone rings, you’re hungry. You remember that you need to do something.
So it’s normal to use these emails actually to get your people to do something. And it’s not something in your favor, it’s in their benefit.
The whole purpose of this sequence is to remind people that they are about to miss out on something.
So exploring that fear of missing out makes a lot of people take action.
I know what you’re going to say: “mhm, but isn’t this a bit aggressive?”
Only if you make it that way.
Even these reminder emails can deliver massive value, inspiration and coach the reader through their final objections.
Now, I invite you to look at things from my perspective.
The way I work is figuring out what is the value, the transformation of the service, and I connect the dots to what the customer told us they want to achieve. The only scarcity or fear that is used in these emails is about the time running out. It’s never shaming the reader about not taking action, it’s never about making them feel bad that they’re not taking action.
When I work with online course creators it is easy – because if their course is valuable, then the purpose of the copy is to help the person who joined their list to achieve a goal, make some progress towards that goal.
It’s actually a responsibility. As a coach I want to help you make progress. Sometimes it means that the gloves come off, and through some deep understanding of human behavior you are exposed to a revelation about what’s been keeping you stuck.
The copy actually helps the reader figure out if what’s being sold is going to work for them (and in what situations), if they are the kind of person who can achieve their goal using this course, plus all the other bits about how safe is it for me to invest this money into this.
So again, it’s not about being aggressive or pushy in your copy.
It’s just you reminding them that if they want to achieve a specific objective if they want to take action, they can do so in this like limited time window. It’s like setting an alarm on your clock and that alarm is reminding you: ‘’Hey, you have 24 hours left until you have to go to the airport and fly away to some destination”.
If you’ve done a really good job answering objections, such as time, money what’s in it for them, then these specific three emails can be very short, very sweet. They can be only a couple of lines if you want them.
As a copywriter and coach I often hear from clients about their concern of not wanting to sound pushy or too salesy in their copy. Here’s the thing: you don’t have to.
In fact, it’s quite the opposite.
In my experience as a content marketer and conversion copywriter, the best results ALWAYS come from empathizing with your customer, coaching them through their false beliefs, the lack of commitment or false assumptions about the service/product and transformation that comes with the purchase.
Obviously, you can’t know what their false beliefs, objections, desires and needs just off the bat. You need to get to know your customers, learn about them, find out what is the difference between people who buy your offer without raising any objection and the people who take longer to convert.
Here’s what else you can read about improving your email marketing:
We live in an age where customers are ever more discerning.
And that is a very good thing because it raises the bar and gives online marketers, copywriters and business owners an opportunity to market responsibly.
This means that you have an occasion to filter or pre-qualify with your message for the ideal people, the ones that you can help achieve results easier and faster.
The average sales page is boring and not converting at all. Most people think they need to hire a copywriter for this job but that’s not true. You can do it yourself!
If you need help with this part of your business, I can coach you through the best practices on how to convert your visitors into customers by writing better sales pages. Book a discovery call here and let me know what’s your biggest challenge with converting customers through your copy.
Email promotions are something every online business needs, wants but hates to run so most people either don’t do them at all, or ignore the most important bits. In this post, I want to let you in on the easy email sequence that I’m using to get consistent 5 figures for online course creators when running their email promotions.
About the Author
Monica Badiu is an email copywriter and copy coach. She specializes in sales copywriting for online course creators who want to send emails that speak to their ideal customer and generate conversions without using fearmongering or pressure. She’s made clients over $3 million in 2023.