This type of email marketing series is so damn effective, every single time.

People get the lot of emails. People have a lot of things in their life. Even listening to this podcast episode, or reading this post, I’m sure you have paused a couple of times because your kid wants something, your phone rings, you’re hungry. You remember that you need to do something.

So it’s normal to use these emails actually to get your people to do something. And it’s not something in your favor, it’s in their benefit.

The whole purpose of this sequence is to remind people that they are about to miss out on something.

So exploring that fear of missing out makes a lot of people take action.

I know what you’re going to say: “mhm, but isn’t this a bit aggressive?”

Only if you make it that way.

Even these reminder emails can deliver massive value, inspiration and coach the reader through their final objections.

Now, I invite you to look at things from my perspective.

The way I work is figuring out what is the value, the transformation of the service, and I connect the dots to what the customer told us they want to achieve. The only scarcity or fear that is used in these emails is about the time running out. It’s never shaming the reader about not taking action, it’s never about making them feel bad that they’re not taking action.

When I work with online course creators it is easy – because if their course is valuable, then the purpose of the copy is to help the person who joined their list to achieve a goal, make some progress towards that goal.

It’s actually a responsibility. As a coach I want to help you make progress. Sometimes it means that the gloves come off, and through some deep understanding of human behavior you are exposed to a revelation about what’s been keeping you stuck.

The copy actually helps the reader figure out if what’s being sold is going to work for them (and in what situations), if they are the kind of person who can achieve their goal using this course, plus all the other bits about how safe is it for me to invest this money into this.

So again, it’s not about being aggressive or pushy in your copy.

It’s just you reminding them that if they want to achieve a specific objective if they want to take action, they can do so in this like limited time window. It’s like setting an alarm on your clock and that alarm is reminding you: ‘’Hey, you have 24 hours left until you have to go to the airport and fly away to some destination”.

If you’ve done a really good job answering objections, such as time, money what’s in it for them, then these specific three emails can be very short, very sweet. They can be only a couple of lines if you want them.

As a copywriter and coach I often hear from clients about their concern of not wanting to sound pushy or too salesy in their copy. Here’s the thing: you don’t have to.

In fact, it’s quite the opposite.

In my experience as a content marketer and conversion copywriter, the best results ALWAYS come from empathizing with your customer, coaching them through their false beliefs, the lack of commitment or false assumptions about the service/product and transformation that comes with the purchase.

Obviously, you can’t know what their false beliefs, objections, desires and needs just off the bat. You need to get to know your customers, learn about them, find out what is the difference between people who buy your offer without raising any objection and the people who take longer to convert.

Here’s what else you can read about improving your email marketing: