Big Email Lists Aren't Always Ideal

Monica Badiu, Email Copywriter & Copy Coach

Big Email Lists Aren’t Always Ideal

Is having a big email list really the key to successful email marketing?

In this episode, I take a deeper look at why a large email list may not always be as advantageous as it seems, and how you can capitalize on the potential of a smaller, more engaged audience.

I also discuss the pitfalls of focusing solely on building a big list, and why reengagement and cleanup are essential for maximizing the potential of your email marketing strategy.

If you’re ready to look beyond the numbers and understand the true impact of email marketing, then grab your headphones and tune in to this episode. It’s time to reimagine your email marketing strategy and embrace the power of a smaller, engaged email list.

Specifically, this episode highlights the following themes:

Importance of subscriber engagement
Nurturing smaller email lists
Balancing size and engagement in email marketing

==== Time Stamps ====

00:00 – Introduction

05:39 – Writing sales emails is essential, but not enough

09:51 – Large email list must generate revenue to justify

13:25 – Maintain, engage, and grow your email list

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Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.

I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.

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Listen to Master The Inbox

This is the podcast for course creators, coaches and consultants who want to know how to use email marketing to nurture and convert their audience in a non-spammy, non-bullshit BUT data driven approach. See all episodes right here.

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Other links:

Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiu
Learn more about email marketing on YouTube: https://www.youtube.com/@salesemailcoach/videos
Visit Monica’s website: https://www.monicabadiu.com
Get your freebies: https://www.monicabadiu.com/freebie
Get assistance with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contact
Check out Monica’s articles on Medium: https://medium.com/@itsmonicabadiu
Learn more about running successful email promos: https://www.youtube.com/playlist?list=PLmXZEZDMnLQf1GnQeRfO5nUjNtZwEzoi0

Monica Badiu

About the Author

Monica Badiu is a passionate email copywriter and conversion strategist with over 13 years of experience in marketing. With a love for crafting emails that genuinely connect, she’s spent more than 25,000 hours honing her skills in customer-centric copywriting specifically for course creators. In 2023, her tailored strategies helped course creators around the world generate over $3 million in revenue, making her a trusted partner to some of the biggest names in the industry.

But for Monica, it’s about more than just writing emails; it’s about building relationships. She believes in creating value-driven content that doesn’t feel pushy or spammy but rather speaks to audiences on a real, human level. Alongside her work, she mentors and champions ethical marketing, helping course creators not only reach their revenue goals but also grow loyal, lasting connections with their communities.

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