There’s a little trick that could make your emails stand out and get clicked on more.
So, I’ve been coaching course creators worldwide for a while now, and I’ve noticed that many people don’t pay much attention to the preview text in their emails.
But here’s the thing – the preview text is one of those tiny details that could make a difference.
Adding a brief but compelling preview text next to your subject line can really pique the reader’s interest and get them to open your email.
Autoplicity saw almost an 8% increase in their open rates when they started using preview text. And WeddingWire saw a 30% increase in click-through rates by testing theirs (via Litmus).
Think about your experience – when you’re skimming through your inbox, what catches your eye?
The subject line and, you guessed it, the preview text!
These two work hand in hand to draw people in, and I’m going to show you how to use them effectively to stand out in that crowded inbox.
Preview text is the bit of text below or next to an email’s subject line in the inbox that gives extra insight into what’s inside the email.
- Apple Mail refers to it as a preview
- Gmail refers to this as Snippets
- Outlook calls it a Message Preview
Specifically, this episode highlights the following themes:
- Leveraging the power of preview text in email marketing
- Crafting compelling subject lines and preview text
- Maximizing the impact of your email content
Don’t miss out on this simple yet incredibly effective tactic.
Take a moment after this podcast to check out your email platform and get that preview text working for you.
https://youtu.be/C_K_xjUf8aM==== Time Stamps ====
00:00 – Introduction
01:20 – The role of preview text in attracting reader attention
05:27 – The significance of preview text on mobile device visibility
06:19 – Additional resources on using preview text effectively
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Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.
I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.
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Listen to Master The Inbox
This is the podcast for course creators, coaches and consultants who want to know how to use email marketing to nurture and convert their audience in a non-spammy, non-bullshit BUT data driven approach. See all episodes right here.
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Other links:
- Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiu
- Learn more about email marketing on YouTube: https://www.youtube.com/@salesemailcoach/videos
- Read Monica’s blogs: https://www.monicabadiu.com/blog
- Visit Monica’s website: https://www.monicabadiu.com
- Get your freebies: https://www.monicabadiu.com/freebie
- Get assistance with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contact
- Check out Monica’s articles on Medium: https://medium.com/@itsmonicabadiu
- Learn more about running successful email promos: https://www.youtube.com/playlist?list=PLmXZEZDMnLQf1GnQeRfO5nUjNtZwEzoi0
- Learn how to use ActiveCampaign with Kajabi: https://help.kajabi.com/hc/en-us/articles/360037180033-How-to-Use-ActiveCampaign-With-Kajabi