Monica Badiu, Email Copywriter & Copy Coach

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We’ve all been there, feeling the pinch as costs go up, and realizing our prices need to reflect that. 

But the big question is, how do we communicate this to our loyal subscribers without upsetting them? 

In this episode, I’m sharing my go-to strategies for justifying a price increase in a way that keeps everyone on board. We explore strategy, communication, and ensuring our audience sees the value, even with a slight price uptick.

Stick around as I walk you through making these tricky conversations a tad easier and a lot more productive. It’s all about finding that sweet spot between staying competitive and staying connected.

Specifically, this episode highlights the following themes:

  • Five key justifications for a price increase 
  • How to reinforce the value behind your pricing to maintain subscriber trust
  • Tips for leveraging price increases to enhance customer relationships

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Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.

I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients. 

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==== Time Stamps ====

00:00 – Introduction
01:49 – The impact of inflation on business operations
03:41 – The dual approach to informing current subscribers about price changes
04:52 – Five justifications for price increases
07:12 – Effective communication methods for price increases
09:21 – The importance of aligning price adjustments with business missions and community benefits
11:38 – Advice on understanding your audience and competition

About the Author

Monica Badiu is a passionate email copywriter and conversion strategist with over 13 years of experience in marketing. With a love for crafting emails that genuinely connect, she’s spent more than 25,000 hours honing her skills in customer-centric copywriting specifically for course creators. In 2023, her tailored strategies helped course creators around the world generate over $3 million in revenue, making her a trusted partner to some of the biggest names in the industry.

But for Monica, it’s about more than just writing emails; it’s about building relationships. She believes in creating value-driven content that doesn’t feel pushy or spammy but rather speaks to audiences on a real, human level. Alongside her work, she mentors and champions ethical marketing, helping course creators not only reach their revenue goals but also grow loyal, lasting connections with their communities.

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