If you and I would have a 1:1 chat, and I’d ask:
“Why do you think your audience isn’t enrolling in your course?”
What would you say?
Most people tell me two things: time and money.
But there’s more to that than meets the eye.
What you don’t know about your audience can kill your conversions.
In this episode, I show you how to identify and dismantle your audience’s false beliefs that are hindering their decision-making process. I walk you through how to craft sales emails that tackle these false beliefs head-on, making your audience think, “Hey, this person gets me!”
Because, let’s face it, the real magic happens when your audience sees you as more than just another seller in their inbox.
So, you think you know your audience?
I challenge you to listen to this episode.
And you’ll discover just how much of what you don’t know could be WHY they’re not buying your course. not to mention making your emails fall flat.
Specifically, this episode highlights the following themes:
- Identifying your audience’s false beliefs
- Understanding the impact of false beliefs on decision-making
- Crafting sales emails that address false beliefs
***
Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.
I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.
***
Other links:
- Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiu
- Visit Monica’s website: https://www.monicabadiu.com
- Read Monica’s blogs: https://www.monicabadiu.com/blog
- Get your freebies: https://www.monicabadiu.com/freebie
- Get assistance with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contact
- Learn more about running successful email promos: https://www.youtube.com/playlist?list=PLmXZEZDMnLQf1GnQeRfO5nUjNtZwEzoi0
==== Time Stamps ====
00:00 – Introduction
02:01 – The role of consumer insights in effective email marketing
03:11 – How false beliefs affect audience decisions
05:46 – Identifying and addressing various false beliefs
07:46 – The importance of surveys for uncovering false beliefs
00:56 – Overcoming skepticism through awareness and communication
14:17 – The power of targeted, belief-aware email marketing