Live Workshop | march 9th 12:15 PM eastern time
Want a tripwire that actually converts?
Most course creators build a tripwire because they heard it “helps offset ad spend.” Few understand the strategy behind it. Join me live, March 9th, and walk away with a clear decision: Should you build one, fix one, or not touch them at all?
SMALL OFFER. BIG POTENTIAL FOR RESULTS.
Tripwires have become one of those “everyone should have one” tactics in the online course world.
A tripwire isn’t just a low-ticket product. It’s a buyer filter and a self-liquidation mechanism. They hold significant potential to offset ad spent, increase average order value and bring in some regular cash flow to support your business.
But most tripwires fail for one simple reason: they’re built tactically, not strategically.
One does not simply slap a discount on any random course or digital product and call it a tripwire. In this live workshop, I’m breaking down what tripwires really do inside a funnel, who they’re for, who they’re not for, and how to think about them strategically before you build anything.
Why You Should Join
In this 60-minute live training, you’ll learn:
The five strategic decisions behind a high-converting tripwire
From problem selection to pricing logic to psychological positioning.
How to avoid the most common mistakes
Including solving the wrong problem, underpricing, or turning your tripwire into a diluted version of your main offer.
We’ll also walk through a real case study
We’ll look at: the context (audience size, traffic source, core offer), why we decided to build a tripwire in the first place, how we positioned it and the results.
Live Workshop
MARCH 9th // 12:15 PM EST
Save your seat below
Host:
Monica Badiu
Conversion Copywriter
Hey there. Is this the first time we meet?
I’m a conversion strategist, copywriter and business coach. I help course creators, coaches and consultants turn their email lists into thriving sales systems.
Over the years, I’ve worked on funnels where tripwires became powerful buyer filters, and others where they completely flopped.
So what was the deciding factor? It was never “slapping a major discount.”; success came from truly understanding the role that tripwire offer played in the bigger ecosystem of offers.
So, if you’re running ads and would like to make your front end funnel more profitable, this workshop will give you the clarity you’ve been looking for.
Don’t build a tripwire until you see this.
Live Workshop | MARCH 9th 12:15 PM eastern time.
Save your free spot below
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