Attention, digital educator! Stop winging it and start earning.

Maximize your Black Friday sales with less guesswork, overwhelm or anxiety.

With this course, you’ll get a step-by-step plan that lays out exactly what you need to do each week, so that your Black Friday campaign is not just ready, but optimized for maximum success.

yes, give me THe playbook

14-day money-back guarantee

Secure Checkout

Do you have a plan, an offer, a funnel for your Black Friday campaigns?

Black Friday isn’t one day anymore. It’s a whole season. 

And preparing a successful campaign requires a lot more work and time than just randomly throwing a discount at your audience.

  1. Plan, research, outline your campaign.
  2. Re-engage and segment your email list
  3. Decide on discounts, bonuses, and upsells
  4. Update and optimize your sales pages, landing pages, and checkout process to ensure a smooth and persuasive customer journey.
  5. Design visuals, record videos, and write social media copy that highlights your offers and drives traffic to your sales pages.
  6. Test your entire funnel, schedule your emails and social posts, and ensure all technical aspects are in place for a seamless campaign launch.

And then do the same for Cyber Monday, Giving Tuesday, Green Monday, Free Shipping Day, Christmas Eve, Boxing Day, New Year’s Eve… End of year clearance…

All of this on top of a growing and overwhelming to-do list as a business owner and course creator:

❗ Refining Course Content: You’re tweaking modules, recording videos, and updating resources, trying to make sure your course is as valuable as possible.

❗ Planning Social Media Campaigns: You’re brainstorming content ideas, scheduling posts, and engaging with your followers to keep your brand top of mind.

❗ Writing Email Sequences: You’re writing newsletters and doing your best with flash sale promotions.

❗ Managing Your Online Community: You’re moderating discussions, answering questions, and providing support to keep your students engaged and satisfied.

❗ Responding to Student Inquiries: You’re dealing with a constant stream of emails and messages from students needing help, feedback, or just some encouragement.

Don’t leave your Black Friday

success to chance

I've taken the complex task of Black Friday preparation and broken it down into a straightforward, easy-to-follow roadmap.

Now enrolling: 

The Course Creator’s

Black Friday Playbook

Imagine having a clear, step-by-step plan that lays out exactly what you need to do each week, so that your Black Friday campaign is not just ready, but optimized for maximum success.

choose your learning experience

Designed for Course Creators

This course will give you a clear, actionable plan to maximize your course sales during the biggest shopping phase of the year.

Re-engage Your Email List

Discover proven strategies to revive your email list, ensuring your audience is primed and ready for your offers.

Optimize Your Sales Funnels

Understand the psychology behind Black Friday and set up sales funnels that convert.

Write High-Converting Emails

Get access to templates and swipe files that take the guesswork out of writing Black Friday emails.

Weekly Mini-Lessons

Bite-sized, actionable lessons that focus on what you need to do each week leading up to Black Friday. No fluff, just the essentials.

Templates and Tools

Ready-to-use templates for emails, sales funnels, and KPIs. We provide everything you need to implement the lessons immediately.

Group Coaching Calls

You get 8-weeks of group coaching calls so you can stay focused, and one step ahead.

Try it risk-free

You're protected by a 14-day money-back guarantee

Here's your week-by-week roadmap to what could be your best Black Friday yet!

You need a strategy that takes the guesswork out of the equation, so you’re not left scrambling. This course is designed to do just that—give you a step-by-step roadmap to make this Black Friday your most profitable one yet, without the stress and uncertainty of going at it alone.

  1. 1
    Week 1: Re-engage Your Email List
    Kick off your Black Friday prep by re-engaging your email list with proven strategies and ready-to-use templates. This foundation sets the stage for a successful campaign by ensuring your audience is primed and ready to receive your offers.
  2. 2
    Week 2: Set Up Your Sales Funnel for Success
    Design and optimize a sales funnel that guides your audience smoothly from interest to purchase. Learn how to structure your funnel to maximize conversions and set yourself up for a profitable Black Friday.
  3. 3
    Week 3: Use the Psychology of Black Friday to Craft your Offers
    Dive deep into the psychology behind Black Friday and craft offers that your audience won’t be able to resist. This week focuses on creating compelling, high-converting offers tailored specifically to the unique mindset of Black Friday shoppers.
  4. 4
    Week 4: Prepare Your Email List for Black Friday
    Build anticipation and exclusivity by running teaser and VIP campaigns that keep your audience engaged and eager for your Black Friday deals. This module helps you nurture your list leading up to the big day.
  5. 5
    Week 5: Write and Schedule Your Black Friday Emails
    Using templates and swipe files, you’ll write and schedule your Black Friday email campaigns, so your messages are perfectly timed and tailored to drive action.
  6. 6
    Week 6: Post-Campaign Analysis Tips
    Once the dust has settled, learn how to analyze your campaign’s performance, identify what worked, and gather insights to improve future promotions. This final week is crucial for understanding your results and planning for ongoing success.

"For me, this was just a really well thought out, very in depth course, and I really appreciated all the templates she has in there because for me personally, there's a big disconnect between understanding how to do something in theory and then actually putting that in practice and writing the emails."

Steffi Trott - SpiritDog Training

No more guesswork or anxiety.

Just a solid, stress-free plan.

yes, give me THe playbook

14-day money-back guarantee

Secure Checkout

Imagine this:

You’re not just surviving Black Friday—you’re thriving.

It’s the week of Black Friday, and instead of feeling stressed and scrambling, you’re calm, confident, and ready.
This year you’ve started your campaign earlier and it’s been paying off. 

  • You’ve followed the roadmap, and now, your email sequences are scheduled, your offers are data-driven, and your sales funnel is a lot stronger than what you had before.
  • You glance at your phone, and see the sales rolling in—ping after ping, notification after notification, building up as you get closer to The Black Friday.
  • The anxiety you once felt about this time of the year has been replaced by excitement as you watch your sales dashboard.
  • You’ve built a system that works, and now you can enjoy the results without the stress, knowing you’ve maximized your profits and made the most of this crucial time of year.

This is not some far-fetched fantasy scenario.

Here are some of the results generated by using the exact framework taught in this course:

Case Study #1:

$34,000 extra by starting Black Friday early

Problem

In previous years, a course creator noticed that waiting until Black Friday to launch promotions often led to overcrowded inboxes and lower engagement.

Despite having a great offer, it was difficult to stand out, and their open rates and sales were underwhelming.

 The course creator realized that relying solely on the day of Black Friday wasn’t enough to maximize sales.

Solution

For the 2023 Black Friday campaign, the course creator decided to start promotions early, kicking off on November 18th.

This strategy aimed to engage the audience before the Black Friday rush, ensuring that their emails were opened and their offers seen by more people.

Results

The early start led to impressive results, with an average open rate for the emails in the campaign of 45.14%. This indicates that starting early allowed the emails to reach more people before their inboxes were flooded with competing offers.

Average CTR of 1.44%, showing that the early emails were not just opened but also engaged with.

The overall sales conversion rate (SP CR %) was an impressive 20.98%, with a notable peak of 34.40% towards the end of the promotion on November 24th.

Case Study #2:

One course creator boosted Black Friday AOV by 25% with a simple strategy

Problem

Imagine this: it’s Black Friday, and while sales are coming in, most customers are only grabbing the discounted items.

Your revenue is okay, but the profit margins are lower than expected. You’re left feeling like you’re missing out on bigger opportunities.

Solution

One course creator tackled this issue by introducing product bundles—pairing complementary offers that added value and encouraged customers to spend more. 

Results

This simple tweak led to a 25% increase in their Average Order Value (AOV), turning a good sales day into a great one.

Strategic bundling can transform your Black Friday results, making every purchase more profitable. In the Weekly Black Friday Prep Course, you’ll learn how to apply this and other proven strategies to maximize your campaign’s success.

Case Study #3:

They added $30,000 in revenue during Black Friday with strategic upsells

Problem

Past Black Friday campaigns brought in a flood of new customers, but the course creator felt they were missing out on potential revenue.

Despite strong sales, most customers were only purchasing the main offer, leaving upsells and additional products untouched.

Solution

To capture more value from each sale, the course creator implemented a strategic upsell approach.

By carefully placing relevant upsell offers immediately after the initial purchase, they made it easy for customers to add more to their cart.

Results

This approach resulted in a significant revenue boost, with upsells contributing an additional $30,000 during the Black Friday campaign.

Upsells can significantly increase your Black Friday profits by maximizing the value of each customer transaction. In the Weekly Black Friday Prep Course, you’ll learn how to craft and implement effective upsells that encourage customers to buy more, effortlessly increasing your overall revenue.

Don’t wing it. 

Learn from a copywriter who

generated millions in revenue for course creators

Monica Badiu is a highly sought-after email copywriter and conversion expert with over 15 years of hands-on marketing experience.

Monica’s expertise is not just about writing emails; it’s about creating compelling, non-spammy, and value-driven content that genuinely connects with audiences and drives conversions. Her work has attracted some of the biggest names in the course creation industry, who rely on her to optimize their email marketing efforts and maximize their sales.

Beyond her professional achievements, Monica is also a mentor, coach, and passionate advocate for ethical marketing. She’s committed to helping course creators not only meet their revenue goals but also build lasting relationships with their audiences through genuine and effective communication.

See What Others Have To Say

❝

Her focus on empathy and value, rather than high-pressure tactics, has not only resonated with us but also with our clients and their audiences (...) You'll make more money with Monica's tactics!

Josip Belina // Funnel strategy lead / datadrivenmarketing.co

Monica is a trailblazer. No other copywriter out there right now is writing better “urgency” emails than she is. 

Kyle Jordan // direct response copywriter / fullfunneldisclosure.com

Monica's knowledge of email conversions is unparalleled. Her ability to turn boring text into compelling story emails is a game changer and must have for every business!

Mark Savant // Podcast host at After Hours Entrepreneur

I have been working with Monica for several years now and am always impressed by her positive attitude and knowledge of online marketing. She has really shown me how to leverage my database and build campaigns and promotions that work. I love working with Monica and recommend her highly.

Damian Rocks // Course Creator /  Starslikeyou.com.au

“GET MONICA TO HELP YOU! We always knew the top tier concepts - but we didn't know how to get there. Monica gives you the map and paves the road for you to take”.

MARGAUX DEL COLLO

“Her field of expertise is wide and she can help you connect the dots, offering advice concerning your next steps and moves, your attitude towards the future change, altering your overall view on the mundane problems into a mature, positive and proactive one.”

raluca bacinschi

So, here’s a reminder

of what you’re getting today:

  • Step-by-Step Lessons: Learn how to re-engage your email list, build and optimize your sales funnel + emails, and create irresistible offers. Each lesson is designed to guide you through the critical aspects of your Black Friday preparation.
  • Proven Strategies for Email Marketing: Get detailed advice on re-engaging your email list, including strategies and templates that have been tested and proven to work.
  • Sales Funnel Guidance: Learn how to design and refine a high-converting sales funnel that maximizes your revenue during the Black Friday rush.
  • Expert Templates and Tools: Access ready-to-use templates for emails, sales funnels, and KPI tracking, making your preparation easier and more effective.
  • Lifetime Access: Keep all the course materials and revisit them every year to continuously improve your campaigns.
  • And a 14-day money-back guarantee

In total, that’s thousands of dollars worth of expert guidance, resources, and tools designed to help you dominate Black Friday

A course creator interested in hiring a copywriter, marketing consultant or agency to do all of this for them would easily have to pay €10,000.

 
But today, you’re not paying thousands of dollars.


You’re getting everything—the complete course, templates, and lifetime access—for just €397 or €1,700 if you'd love extra help with coaching and strategy.

 
Because I love working with course creators. Your mission to make a positive impact in the world is my mission.


So I want to make sure that every course creator has the opportunity to maximize their Black Friday success without the stress or high costs.

Enroll today for only and say goodbye to the anxiety of last-minute Black Friday campaigns.

yes, give me THe playbook

14-day money-back guarantee

But time is running out.

I’m talking about the precious window of opportunity you have right now to take control of your Black Friday strategy—your offers, funnels, and emails—while there’s still time to plan, learn, implement, and refine.

Doing all of this with peace of mind is honestly… priceless. 

And as someone with years of experience in the industry, I can tell you it makes all the difference.

So, this is the truth:

Time is the most precious resource you have. And it’s slipping away.

If you wait too long, you risk falling behind, missing out on the chance to maximize your profits and end the year strong.

Use the time you have wisely, and secure your spot in the course today.

Make the most of this moment—before it’s too late.

Choose Your Learning Experience

Instance 1
Basic

€397

✅ Weekly, step-by-step lessons to prepare your Black Friday campaign

✅ Expert templates for emails + swipe files

✅ Lifetime access to all course materials

✅ 14-day money-back guarantee

✅ Lifetime updates

Start with basicSelf-paced + templates
Coaching

€1,400

✅ Weekly, step-by-step lessons to prepare your Black Friday campaign

✅ Expert templates for emails + swipe filesa

✅ Lifetime access to all course materials

✅ 14-day money-back guarantee

✅ Lifetime updates

✅ 8 weeks of live group coaching calls

✅ 1 hour strategy call 

apply for coaching

You’ve got nothing to lose and everything to gain.

Try the course for 14 days, and if it’s not for you, I’ll make it right.  That’s my promise to you.


Enroll in the Black Friday Playbook for Course Creators today, and dive into the materials. If within the first 14 days, you don’t feel that this course is delivering the value you expected, simply reach out at help@monicabadiu.com. I’ll refund your investment in full, no hard feelings.

I believe in the power of this course to transform your Black Friday campaign, but I also believe in giving you peace of mind. This guarantee is my way of removing the risk so you can focus on what really matters—making this Black Friday your most successful one yet.

FAQ: Addressing Your Concerns

Who is this for?

This course is designed specifically for course creators who want to maximize their Black Friday sales. Whether you’re a seasoned pro or just starting out, the course provides step-by-step guidance to help you create a successful campaign, tailored to your unique needs and goals.

What if I don’t have time to complete the course before Black Friday?

I understand that time is a major concern, especially during the busy holiday season. That’s why I’ve designed the course with bite-sized, actionable lessons that you can implement immediately. Even if you start late, the course provides quick wins to help you make progress without feeling overwhelmed.

What if I’m a beginner with a small list?

Will this help you? The short answers is Depends. The longer answer has to do with the following:

  • Do you have at least one course you’ve sold before? Then yes, this will help.
  • Do you have an email list of minimum 5000 people? Then yes, this will help.
  • Do you have testimonials and social proof to back up the value and benefits of your course? Then yes, this will help.
  • Are you willing to do the work? Then yes, this will help.
  • Is this the first time you’re planning to sell your course? Then no, this will not help.
  • Do you have a small email list and audience? Then no, this will not help.
  • Are you lacking social proof or your testimonials look like “this course is great”? Then no, this will not help.

I’m not tech-savvy—will I struggle with the course?

No need to worry! The course is user-friendly and designed with simplicity in mind. Each lesson comes with clear instructions and templates, so you can follow along easily, even if you’re not a tech expert.  


However you should know how to (or have someone on your team or a freelancer who can do it for you) 

  • Create a discount or coupon in your CRM
  • Create a sales page and link it to your checkout
  • Use your website platform to add an order bump and/or an upsell page
  • Connect your payment process with your email list
  • Create segments and assign tags in your email platform
  • Assign buyer access after purchasing
  • Use a plain google doc and google spreadsheet
  • Design, send and/or schedule email campaigns

If you’ve sold courses before, most of these things should already be set up OR be easy to replicate. 

In most cases, all of these can be resolved with the help of a freelancer.

You don’t need fancy tools, like ClickFunnels to build funnels or add order bumps to your funnels. But before you enroll, go ask your platform provides what they’re able to provide.

What if my email list isn’t very engaged?

One of the first things I tackle in the course is re-engaging your email list. I provide proven strategies to warm up your audience, so they’re excited to hear from you when Black Friday arrives. Even if your list has been cold, this course will help you turn things around.

What's my potential ROI?

You know that Visa ad, where the best kind of experiences are priceless? Well, I could easily argue that about the Intensive. But this is not an ad (even though it is a sales page), so let’s talk potential ROI aka your Return On Investment.


In an ideal scenario, during a regular promotion, the benchmark for subscribers who purchase a course is 0,1% to 0,3% from the total email list.

 
So, if you do the math, it looks like this:
5000 subscribers - 0.1% = 5
5000 subscribers  - 0.3% = 15


During Black Friday, the benchmark is higher. At about 0,4% or higher if you have a good reputation, awesome offer, and engaged email list (ideal scenario, again). 
5000 subscribers - 0.4% = 20
So do your math and then decide.

I do want to mention this: potential ROI is just to give you an indicator of what could happen in an ideal scenario. Since I don't know the details of your business, I can't promise you'll get these results. But if you have any kind of questions before enrolling, please email at hello@monicabadiu.com and I'll help you figure out if your business could see ROI from this course.

Does this include email templates?

Yes, you will get my email templates to help you implement the re-engagement campaign, tease + early VIP and Black Friday  campaigns.

Remember: use these as a starting point but make them yours. Add your tone of voice, your customer language and your actual course’s benefits and details.

I’ve tried similar courses before and didn’t see results. How is this different?

This course is specifically tailored for course creators and their unique needs during Black Friday. It’s not just theory—it’s packed with actionable steps, templates, and strategies that have been tested and proven to work in real-world scenarios.

I’m already overwhelmed with my to-do list. Will this course add more stress?

The course is designed to alleviate your stress, not add to it. By providing a clear, step-by-step roadmap, you’ll know exactly what to do each week. This structure helps you stay organized and reduces the last-minute scramble that often accompanies Black Friday preparations.

What if I don’t see an increase in sales?

I’m confident that if you follow the steps in this course, you’ll see results. However, I also offer a 14-day money-back guarantee. If you don’t feel the course is delivering the value you expected, simply reach out, and I’ll refund your investment—no questions asked.

Will I have lifetime access to the course materials?

Yes, once you enroll, you’ll have lifetime access to all the course materials, templates, and updates. This means you can revisit the content year after year, ensuring your Black Friday campaigns continue to improve and evolve.

What is your refund policy?

I understand that investing in your business is a big decision, and I want you to feel completely confident in taking this step. That’s why I offer a 14-day money-back guarantee. If you enroll in the course and feel it’s not delivering the value you expected, simply reach out within the first 14 days, and I’ll refund your investment in full—no questions asked. This guarantee is my way of ensuring you can join the course with peace of mind, knowing there’s no risk on your end.

What if I have questions?

You can always message me at help@monicabadiu.com

Stop winging it and start earning.

Maximize your Black Friday sales with less guesswork, overwhelm or anxiety.

With this course, you’ll get a step-by-step plan that lays out exactly what you need to do each week, so that your Black Friday campaign is not just ready, but optimized for maximum success (plus templates and swipe files)

yes, give me THe playbook

14-day money-back guarantee

Secure Checkout

josip belina - funnel strategy lead / datadrivenmarketing.co

“

"Monica is one of the best direct-response copywriters I've ever worked with. Her focus on learning more and more about the clients she works with sets her apart from other copywriters. 

Monica isn't just writing the emails, she crafts stories based on the audience, avatar and her understanding of the course. I know for a fact that Monica watches all courses she writes about, buys books on the topics she covers and educates herself in the field before submitting the copy! 

Her attention to the emotional state of the buyer and understanding of sales psychology made her one of the most valuable team members at Data Driven Marketing, where she wrote more than 100 campaigns for various niches in the online course sector!"

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