Plan Now, Profit Later
Get free access to The Black Friday Vault — the workshop, decision guide, and planning worksheet that walk you through a profitable Black Friday promotion without massive discounts or burning out your list.
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Here's what you'll get
Black Friday doesn't have to mean a week of "LAST CHANCE" emails and a spike in unsubscribes. The Vault gives you the resources to plan a campaign around what your audience actually wants — so the offer lands like a well-timed invitation, not an interruption.
The planning workshop
A pre-recorded workshop that takes you through a full Black Friday campaign, start to finish: prepping your list, structuring the sequence, and knowing what to send when, so you're not improvising the week of.
The decision guide
A two-minute read laying out the real case for and against running Black Friday this year, side by side, so you know it's the right move before you commit weeks to it.
The September Audit
An eight-point worksheet that turns "I should do something for Black Friday" into a clear plan, built around your past results and what your audience actually wants right now.
Get free access to the Black Friday Vault
Enter your email and watch your inbox — the Vault arrives as a short series. Your first resource will be in your inbox in just a few minutes, with the decision guide, and September audit landing over the next few days, each one when you'll actually use it.
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Get instant access to your free Black Friday Vault
Drop your email and check your inbox — the Vault arrives as a short email series, starting right now.