If you’ve ever sold a high-ticket course, program, or service, you’ve probably heard this line: “Let me ask my spouse/partner first.” At first glance, it might sound like
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5 Micro-Experiences That Hook Buyers in 8 Seconds or Less
We’ve all heard the statistic: humans now have an attention span shorter than a goldfish. But beneath that headline-grabbing comparison lies a pressing truth for businesses—attention is currency,
Case Study: How Pat Flynn Uses Brand Language to Sell Community & Courses
Pat Flynn, founder of Smart Passive Income (SPI), has crafted a distinct brand language that resonates with aspiring entrepreneurs and online business owners. By emphasizing approachability, empowerment, community,
Your Audience’s False Beliefs Are Killing Your Sales
If you and I would have a 1:1 chat, and I’d ask: “Why do you think your audience isn’t enrolling in your course?” What would you say? Most
Make $3,000,000 Using Good Email Copy
Attention! This is it. We’re shutting it down in a few minutes.Last chance. Seriously.It’s now or never.Oh no, final reminder.Last day. Last chance. Last moment.In 3,2,1. Oh no,
10 Common beliefs and attitudes that can help you sell your course: a guide for course creators
It’s important to understand the beliefs and attitudes that your audience holds about themselves and the world around them. By tapping into these deeply held convictions, you can
3 Common distractions that interrupt your online course’s prospect journey
When it comes to selling online courses, your sales page plays a crucial role in converting prospects into paying students. However, even the most compelling sales page can
What is the FCB Grid: A Practical Approach for Online Course Creators
The FCB Grid is a strategic advertising tool used to develop effective advertising campaigns. It was created by Richard Vaughn and Young & Rubicam in the 1980s and
10 Email Ideas to Tap into Your Audience’s Beliefs and Attitudes for Course Promotion
Positioning an online course in connection to a consumer’s beliefs and attitudes is a great way to nurture and position your course and brand as a right match.
Overcoming 12 Common Objections When Selling Your Online Course
As a course creator, you know the value of your product and what it can offer to your audience. However, it’s not uncommon for potential buyers to have
