One of my coaching clients was making real money, but almost all of it came from live webinars. If he wasn’t actively running one, the business slowed to
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What a 1931 Copywriter Taught Me About Monetizing Email Lists
There’s a complaint making the rounds from CEOs and hiring managers: they can’t find copywriters who’ve read the classics: the Hopkins, the Ogilvys, the Colliers. Everybody’s chasing the
Course Positioning Strategy: Why Specific Always Outsells Broad
Someone in your audience just paid $3,000 for a coaching program but last week, they told you $47 was too much for your course. That’s got nothing with
The Small Checkout Change That Increased Order Bump Conversion by 14%
The most interesting CRO experiments are rarely the dramatic ones. People tend to imagine conversion rate optimisation as a series of big bets — rebuilding entire funnels, rewriting
Case study for course creators: A $27 course, $30,000 in 41 days and paid traffic that funded itself
There’s a moment a lot of online course businesses hit where the math stops making sense. They build a significant social media presence, they see real engagement as
Stop shouting at your audience: why the propaganda model of selling is dead
If selling makes you uncomfortable — if the word “salesman” makes you cringe, or if you feel a little bit of shame every time you hit send on
How to sell your course more often without launches or discounts
If you’ve been selling courses for a while, there’s a good chance most of your revenue comes from just a few moments a year. Launches. Black Friday. Outside
What This Black Friday Promo Teaches Us About Persuasion and Buyer Psychology
I collect promo emails all year round (especially during Black Friday) because this is how you get good at copywriting. You study what other people are doing, you
What Your Course Promotions Are Teaching People About Your Brand: On discounts, launches, and how buying decisions are shaped
Over the years, I’ve worked with hundreds of course creators. Some were solopreneurs. Others had small teams. Some were just getting started, others had been in the game
Should You Run a Christmas Promo? A Strategic Guide for Course Creators
Are you planning on running a Christmas promo? I am genuinely interested in the decision process. I have (and had) clients (course creators primarily) who would run a