Attending the Brand Minds conference this year (#brandminds2024) was like drinking from a firehose of knowledge! Day 1 was packed with some of the sharpest minds in leadership,
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Case Study: The simple tactic that has generated an extra $34,000 in revenue during Black Friday
Estimated reading time: 5 minutes As a course creator, you probably know how crucial Black Friday can be for your business. But with so many brands fighting for
Data-Driven Copywriting: AI Integrations for Customer Centric Marketing
No one ever likes to feel like they’re being sold, battered by an endless drumbeat of ads or emails screaming “me, me, me”. But most of us want
Rethink Your Sales Emails: Customer-Centric vs Flash Sale and the 80/20 Approach
Have you ever noticed how most sales emails are just a repetitive sales pitch? If you check your inbox, you’ll likely find that many emails are pure sales
The 3 Whys: A Simple Exercise for Finding Unique Selling Points
As a conversion copywriter, one of the very first things I do with my clients is making sure we both understand what are the unique benefits of their
How to Create a Black Friday Offer That Stands Out
Picture this: It’s Black Friday, the biggest shopping day of the year, and you’re ready to make your audience an offer they can’t resist (pun intended). Contrary to
Creating courses no one is buying?
“Why is nobody buying my course?” “I’ve had my sales page live for a few weeks now, and apart from my friends and family, nobody else enrolled in
We need to talk about urgency in your sales emails
So, urgency is often hailed as a golden ticket to higher conversions, however, lots of course creators are so afraid of using urgency because they think it’s going
You need this email automation ASAP!
Picture this: you set up a few simple rules and triggers, and your emails automatically send themselves to the right people at the perfect time. Not only that,
How to write an email that connects with your audience
Are your emails getting lost in the inbox clutter? Do you want to create emails that your audience can’t wait to open and read? In this video, I’m
