Estimated reading time: 9 minutes Every year, I write dozens of Black Friday emails and quite a few sales funnels for multiple courses creators in different niches. And
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Ultimate Collection of Halloween Subject Lines
If you’re anything like me, you’re always looking for subject lines that break the monotony of a crowded inbox. And Halloween? It’s the perfect excuse to get a
$30,000 in Extra Black Friday Revenue — From One Easy Funnel Step
Every year, course creators pin their hopes on Black Friday. It’s the season of discounts, inbox floods, and — ideally — record-breaking sales. But for most, the results
How To Keep Readers Interested In What You Write
Writing isn’t just about putting words in the right order (although that definitely helps). What it’s actually about is really holding someone’s attention long enough that they actually
What “Let Me Ask My Partner” Really Means in Sales—And How Smart Marketers Should Respond
If you’ve ever sold a high-ticket course, program, or service, you’ve probably heard this line: “Let me ask my spouse/partner first.” At first glance, it might sound like
Words and Phrases Used by Pat Flynn to Sell His Courses
Pat Flynn’s language is rooted in approachability, empowerment, and community. His messaging appeals to individuals motivated by self-improvement, financial independence, and the desire for a supportive learning network.
Brand Minds 2024: Game-Changing Takeaways for Copywriters and Marketers
Attending the Brand Minds conference this year (#brandminds2024) was like drinking from a firehose of knowledge! Day 1 was packed with some of the sharpest minds in leadership,
Case Study: The simple tactic that has generated an extra $34,000 in revenue during Black Friday
Estimated reading time: 5 minutes As a course creator, you probably know how crucial Black Friday can be for your business. But with so many brands fighting for
Data-Driven Copywriting: AI Integrations for Customer Centric Marketing
No one ever likes to feel like they’re being sold, battered by an endless drumbeat of ads or emails screaming “me, me, me”. But most of us want
Rethink Your Sales Emails: Customer-Centric vs Flash Sale and the 80/20 Approach
Have you ever noticed how most sales emails are just a repetitive sales pitch? If you check your inbox, you’ll likely find that many emails are pure sales
