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  • Archives: Marketing Talk

What Your Course Promotions Are Teaching People About Your Brand: On discounts, launches, and how buying decisions are shaped

Business, Copywriting, Marketing Talk

Over the years, Iโ€™ve worked with hundreds of course creators. Some were solopreneurs. Others had small teams. Some were just getting started, others had been in the game

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Sales Funnels for Course Creators: How to Increase Revenue Without More Traffic

Business, Marketing CRO Strategies, Marketing Education, Marketing Talk

When I start working with a new course creator, thereโ€™s one question I almost always ask early on โ€” sometimes even before we get into copy, emails, or

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Keeping Your Black Friday Emails Out of the Spam Folder with Deliverability Expert Matt Brown

Marketing Talk, Master The Inbox, Podcast

Black Friday is all about the sales pitch. So youโ€™ll be sending sales emails – quite a few of them, over a short period of time. So what

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Unlock Black Friday Profits: Expert Funnel Strategies for Course Creators with Josip Belina

Marketing Talk, Master The Inbox, Podcast

It might surprise you, but not every Black Friday campaign leads to big profits. A lot of people assume that offering a steep discount is all it takes,

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Build Brand Buzz with Social Media Campaigns

Marketing Talk

CC0 Licensed Image Courtesy of Pexels Social media campaigns are an effective way to bolster brand awareness efforts, launch a product, and engage with customers. But how can

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Your Black Friday Success is in your data / Interview w data analyst Georgiana Costache

Marketing Talk, Master The Inbox, Podcast

Thereโ€™s one BIG reason some Black Friday campaigns do better than others. And itโ€™s not how much youโ€™re discounting your courses. In fact, success has everything to do

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Should you run a Black Friday sale for your course or not?

Marketing Talk, Master The Inbox, Podcast

As the biggest shopping event of the year approaches, many course creators are wondering: Should you join the sales frenzy or stand your ground?  In this episode of

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4 Major Digital Marketing Mistakes You Must Avoid!

Business, Marketing Talk

If you want your business found online and want to make sales online, you need effective digital marketing. Unfortunately, many organizations make the mistakes below. The good news

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Digital Platforms Your Business Should Leverage

Marketing Talk

Having access to the right online platforms is important for the success of any business, be it a start-up or established enterprise, at engaging your target audience, streamlining

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Tips on How to Upgrade Your Marketing Efforts in 2024

Marketing Talk

In the fast-paced world of business, keeping your marketing efforts fresh and effective is crucial for staying ahead of the competition. Whether you’re a small business owner or

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