Estimated reading time: 9 minutes A Black Friday discount tells someone what they could save. It doesn’t explain whether your course addresses the problem they’re facing, whether they’re
- Home
- |
- Archives: Master The Inbox
Why your Black Friday emails might never reach the inbox and what to do before November
Estimated reading time: 12 minutes In my seven years of writing and strategizing Black Friday campaigns, I discovered that you can have the biggest discount, the best copy,
Q4 guide for course creators & marketers: ads strategy and nervous system management with Rita Ainsworth
Black Friday is coming and if you’ve ever been through a Q4 campaign (whether you were running ads, managing email sequences, or doing both simultaneously) you already know
Stop shouting at your audience: why the propaganda model of selling is dead
If selling makes you uncomfortable — if the word “salesman” makes you cringe, or if you feel a little bit of shame every time you hit send on
Your sales funnel isn’t a tech problem, it’s a conversation problem
If you’ve been treating your sales funnel like a tech problem — obsessing over pages, buttons, email sequences, and automation triggers — you’ve missed the entire point. Funnels
How to sell your course more often without launches or discounts
If you’ve been selling courses for a while, there’s a good chance most of your revenue comes from just a few moments a year. Launches. Black Friday. Outside
The most overlooked email funnel in online courses
What actually happens after someone buys your course? Not what your platform promises. Not what you hope happens. But what really happens once the payment goes through and
How to craft compelling ads for Black Friday with ads strategist Crystal Johnson
Black Friday is a huge opportunity for course creators to boost revenue. But running successful campaigns isn’t as easy as just hitting ‘publish.’ Today we’re talking about
Segment Your Way to Black Friday Profits: The Top 3 Subscriber Groups to Target
Want to boost your Black Friday profits? The secret isn’t in offering bigger discounts—it’s in targeting the right audience. In this episode, I’ll show you how to segment
Create Black Friday Emails that Convert: Advice from Launch Copywriter Nikki Trailor
Most people assume that Black Friday emails are simple—just announce a discount, and you’re done. But let’s be honest, crafting these emails can feel too ‘salesy’ and a