Stop Repeating Your Black Friday Discount and Start Writing Emails That Give People More Reasons to Buy Your Course
Learn how to write persuasive Black Friday emails that give subscribers compelling reasons to buy your course, without resorting to pushy sales tactics or spending hours figuring out what to say next. Get step-by-step video lessons, real campaign examples, and 17 customizable email templates based on strategies I've used in multimillion-dollar campaigns.
Unlock Black Friday Emails That Don't Suck
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Another Black Friday Discount Email? Your Subscribers Have Already Seen Plenty of Those.
It's Black Friday. Your subscribers are getting dozens of promotional emails, everyone's offering their biggest discount of the year, and every other subject line seems to scream:
BLACK FRIDAY! 50% OFF! LAST CHANCE!
So, how do you make your emails stand out?
You could offer a bigger discount, send more emails, add a countdown timer to everything? But what happens when someone opens your email, sees the discount, and still doesn't buy? Do you send another reminder? Increase the discount? Hope they'll change their mind before the sale ends?
Your subscribers need more than a good deal. They need a good reason to buy.
And the discount alone isn't good enough anymore.
They need to understand why your course is right for them, what makes it valuable, and why now is a good time to invest.
They might need to see how another student benefited from your course.
They might have questions about whether they'll have enough time to complete it.
Or they might be interested but unsure whether your course is the right solution for their specific problem.
Your Black Friday emails should help them make that decision. That's why sending the same promotional message five, seven, or ten times isn't a strategy.
Every Black Friday Email Should Give Subscribers a New Reason to Buy.
But it's easier said than done, right?
Well, imagine sitting down to plan your Black Friday campaign and already knowing:
- What to say when you announce your offer.
- How to follow up with people who haven't purchased.
- When to introduce testimonials and customer success stories.
- How to answer objections without sounding defensive.
- And how to write those final, urgency-driven emails without resorting to fake scarcity or manipulative tactics.
That's what I'll teach you inside Black Friday Emails That Don't Suck.
Go From “What Should I Send Next?” to a Complete Black Friday Email Sequence
In this course , you'll discover why extending your promotion can give you more opportunities to reach subscribers and help them make a buying decision. You'll also see a real campaign example that started before Black Friday and achieved a 45.14% average open rate and a 20.98% sales conversion rate, as reported in the case study. Plus, I'll walk you through the different types of emails you can use during your Black Friday promotion and share templates so you can go from theory to implementation as easy as 1-2-3.
Plus, Black Friday email templates are included.
You'll also get a downloadable collection of customizable Black Friday email templates. Inside, you'll find 15 template variations covering seven core emails, including:
- 5 announcement email variations.
- A social proof and testimonial email.
- 4 objection-handling variations.
- 2 pain-point-specific email variations.
- 2 optional Thanksgiving emails.
- A Black Friday reminder.
- 2 cart-closing email variations.
That's 17 variations in total, including the optional Thanksgiving emails and the additional Black Friday reminder.
Use them as a starting point, customize them for your audience, and build a sequence that sounds like you, not like every other course creator running a Black Friday promotion.
Here's What Changes When You Know Exactly What to Write in Your Black Friday Emails
1. Know what to write (and why you're writing it)
You know you need more than one promotional email, but what exactly do you say in the second, third, or fifth email?
I'll show you the different types of emails
you can send, what each one should accomplish, and how to put them together into a sequence.
So instead of trying to come up with a new angle every day, you'll have a clear direction for your campaign.
2. Give people more reasons to buy than just a discount
A 50% discount might get someone's attention but it doesn't automatically answer questions like:
- Will this course actually help me?
- Is it worth the money?
- What makes it different from the other courses on sale?
You'll learn how to use value-building, testimonials, benefits, and objection handling to help subscribers make an informed buying decision.
3. Sell without sounding pushy (or desperate)
You don't need fake scarcity or increasingly desperate subject lines to remind people that your sale is ending.
Learn how to communicate genuine deadlines, explain what's changing when the promotion ends, and write last-chance emails that encourage action without undermining trust.
4. Spend less time writing and more time preparing for sales
You don't have to write everything from scratch.
You'll get customizable templates and real-world email examples to help you turn what you've learned into emails for your own course.
And because you'll understand the strategy behind each email, you won't be stuck blindly copying someone else's words. You'll know what to adapt, what to leave out, and why.
Hi, I'm Monica and I've written a LOT of Black Friday emails
Over the years, I've helped course creators around the world turn their email lists into revenue through better messaging, promotional campaigns, and sales funnels.
My email marketing work has contributed to over $20 million in revenue and here's something I've learned along the way:
The best sales emails don't necessarily sound like sales emails. They sound like someone who understands what you're struggling with, knows what you want to achieve, and can explain why their offer might be the right solution.
That's especially important during Black Friday because when everyone's competing on price, you have an opportunity to compete on something else: Relevance. Trust. Value.
I created Black Friday Emails That Don't Suck to share the strategies I use when writing promotional campaigns for my clients and I've made it practical enough that you can learn the strategy, look at the examples, customize the templates, and start writing your own emails.
Monica Badiu
You Already Have a Course Worth Selling, Now Give Your Audience Better Reasons to Buy It.
❝
"Monica is an incredible copywriter. I've worked with her for about five years, and she has made my clients millions of dollars. Last year, she wrote email campaigns that directly brought in over three million dollars in revenue, just from those campaigns."
John Ainsworth, CEO Data Driven Marketing
❝
"I don’t have enough good things to say about working with Monica. Over the past few years, I’ve hired her on and off to work inside both of my businesses—Piano In 21 Days and The Online Course Guy. She’s written full email campaigns, sales video scripts, and sales pages for us."
Jacques Hopkins, founder Pianoin21days.com & The Online Course Guy
Don't send the same Black Friday sales pitch 7 times and instead give people 7 different reasons to buy
Get the strategies, examples, and templates to write a Black Friday email sequence that gives subscribers more reasons to buy than just a discount.
Unlock Black Friday Emails That Don't Suck
€97 — One-Time Payment
Here's what you'll get:
✓ Step-by-step video lessons explaining how to structure your Black Friday email campaign.
✓ Training on the different types of promotional emails and when to use them.
✓ Real-world email examples from course creators and established brands.
✓ 17 Customizable Black Friday email templates with multiple variations.
✓ Practical guidance on communicating value, addressing objections, using social proof, and creating genuine urgency.
€97
Faq.
AI can help you write emails faster but it still needs direction. You need to know what each email should accomplish, which objections to address, what makes your offer compelling, and how to structure the sequence. That's what this course teaches you.
You can absolutely use AI alongside the lessons and templates. In fact, understanding the strategy will help you give AI better instructions and evaluate what it produces.
Yes.
I'll walk you through the different types of emails you can use, explain what each one should accomplish, and show you how to put them together.
You'll also get templates to help you start writing instead of figuring everything out from scratch.
If you've been sending the same discount announcements and last-chance reminders every year, this course will help you approach your messaging differently. You'll learn how to introduce new angles, build value, address objections, and create a more persuasive sequence.
The templates are designed for online course creators, but they're not intended to be copied word for word. You'll need to customize them for your offer, audience, brand voice, and promotional strategy.
I'll explain the thinking behind the different email types so you can make those decisions confidently.
No.
In fact, one of the main lessons inside the course is that Black Friday isn't just about the discount.
You'll learn how to communicate the value of your offer, highlight what makes it different, and give people reasons to buy beyond the amount they're saving.
There's no magic number that works for every business.
Inside the course, we'll focus on building a sequence of approximately 5–7 emails.
You'll learn what each email can accomplish and how to create a logical progression throughout your promotion.
You can then adapt the sequence based on your audience, campaign length, and offer.
Then this course is especially relevant.
You don't need to write aggressive, overhyped emails to sell your courses.
I'll show you how to use customer-centric messaging that helps people understand your offer and decide whether it's right for them.
No, Black Friday Emails That Don't Suck focuses specifically on what to communicate in your promotional emails and how to write them. It's adapted from my more comprehensive Black Friday Playbook for Course Creators. If you're looking for a complete Black Friday strategy covering your offers, funnels, and broader campaign planning, the full Playbook is a better fit, But if you already know what you're selling and need help writing the emails that promote it, you're in the right place.