SEO has always been in my life. It’s how I started with digital marketing and over the years it has become more of a passion really. I know, I’m that kind of a geek.
While I found it easy to understand the role SEO plays in content marketing, most of my clients and fellow digital entrepreneurs have a hard time navigating the many terms and areas of optimization entailed in this strategy. So I jumped at the opportunity when the guys at Qreuz invited me to talk about my SEO experience and provide a couple of tips that would help fellow entrepreneurs navigate this new area of marketing.
If you’re looking to get started with SEO for your content, this is it.
It’s not an easy task to explain how SEO works and what you can do with it.
Search Engine Optimization or SEO has a few definitions, but it essentially all boils down to a set of marketing tactics that make your website more appealing to search engines.
Everybody has heard that using keywords can help you get a higher rank in search engine results. But the keyword part is just the tip of the iceberg. There’s so much more to know about when it comes to SEO.
Moz defines on-page SEO as “the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.”
Things like domain authority, content updates, bounce rate, on-page SEO, mobile optimization, inbound links, anchor texts, redirects, duplicate content, page speed, and more can be overwhelming for beginners. Most of us are not technical and fail to see the benefits at the end of a steep learning curve, so instead of talking about the beautiful and super complex world of SEO, I decided to go with the basic.
You will not need a dictionary to understand this guide.
If you’re just starting a blog or a website, you might have noticed that your website building platform is asking you to insert page or meta descriptions or adding image alt texts. The platform is actually helping you start with your on-page SEO.
The on-page SEO guide I shared with Qreuz covers the essential ranking factors for content on your website or blog. It's part one of an upcoming content series that will continue right here, on my blog.
There are several on-page factors to take into account such as frequency of updates, quality of content, originality, keyword optimization, page titles, URLs, page description (meta description), image alt text, page speed, usability, crawlability, healthy links and mobile friendliness.
Head over to Qreuz to read my guide on the five on-page SEO ranking factors that all beginners running a website or a blog should start implementing today.
If you’re using Shopify for your website and blog, read this too.