As I mentioned in a previous post, I have a new routine in my schedule and so far, so good. It's been giving results. I'm taking one day a week to learn, re-learn and educate myself on marketing, entrepreneurship, and self-development. In last week's self-improving session, I got a ton of useful information which I'm sharing with you right now.
Today in One Day a Week Is All it Takes
| How to Craft Viral Content |
| How to Build Your Virtual Team & Personal Brand |
1. CRAFTING VIRAL CONTENT: HUBSPOT VIDEO INTERVIEW WITH BUZZFEED VIDEO PRODUCER DAYSHA V. EDEWI
I recently started to create short videos promoting I Like That Lamp blog content (you can see one example here). There's a lot that goes into creating a good video. There's a lot more that goes into creating a viral video.
So, it goes without saying, I jumped at the chance to hear what goes into crafting viral content directly from one of best sources there is: a video producer for Buzzfeed. I got a lot more than I expected.
Here are a few highlights:
- 3 key points that go into creating viral content: time, relevancy and sharing.
- The difference between virality and sharability. It's not hard to get views (there are some platforms that register watching a short amount of your content as a view) and this isn't necessarily an indicator of performance. But sharability indicates that a video is impactful.
- Sharable content can be viral, but not all viral content is sharable.
- In the middle of the video is where the stakes come into play. This is where it's essential to stay true to the story and create the buzz.
- Make your story and characters friendly and leveled, find point of views that will be able to connect the audience to the character.
- Consider content framing and character, organic stakes, making a buzz, and relevancy in people's everyday lives.
- With length of content, don't undershoot or overshoot. Make sure that you're giving your content the right amount of time to tell a good story.
- On Facebook, it's a lot easier to get more niche about the identities and the people that you're talking to. Facebook is a platform that thrives on marketing to very specific individuals.
- Keep in mind that we live in a scrolling culture. Ask yourself what are you going to do to get people to watch your content and create your video with that question in mind.
- Use cold opens and give the audience a three to 10 second sample of what the video is gonna be about. These work well on Facebook because video is on AutoPlay on this network.
- A viral video doesn't always mean a good video. And good video doesn't mean a viral video, so you have to figure out what's important to you.
Watch the video below or read the full transcript here for more tips.
13 Lessons From Upworthy & BuzzFeed: Viral Content's Secret Sauce by Kelsey Libert.
2. FEMTREPENEUR'S PODCAST EPISODE: HOW TO BUILD YOUR VIRTUAL TEAM AND PERSONAL BRAND WITH CHRIS DUCKER
I discovered the Femtrepreneur show by mistake, but I can honestly say this is actually the first podcast I fell in love with from the first episode. What I love most about these gals is that they're upfront about their ups and downs as entrepreneurs, the burn-out, the wins, the downs and the challenges.
I enjoyed their conversation with Chris Ducker very much. It was a fun, honest and realistic talk about the efforts of making it as an entrepreneur, taking care of your body and mind to avoid burn out, and delegating responsibilities to allow yourself to live a happier and healthier life.
Chris Ducker is a popular business blogger and an advocate for building a personal brand. He runs Youpreneur.com, a personal branding business community, and is the author of "Virtual Freedom: How to Work with Virtual Staff to Buy More Time, Become More Productive, and Build Your Dream Business".
Check out the other articles in this series to learn more: