I believe that marketing and business are two of the domains where you need to continuously improve yourself to be able to stay up to date with all that's going on. And it's such an exciting thing to do. Throughout the years, as I handled various brands, campaigns and even switched industries, I compiled a go-to reading list to help me find the information, advice or case studies I needed as soon as possible. I'm sharing these awesome resources with you.
If you want to learn more, check out my One Day a Week Is All it Takes blog series where I share some of the best podcasts, articles and videos I enjoy every week.
I. MARKETING BOOKS
Traction: How Any Startup Can Achieve Explosive Customer Growth
by Gabriel Weinberg and Justin Mares
$14,41 hardcover on Amazon
I loved this book the first time I read it and the 5x I re-read it. Traction lists the nineteen channels a business can use to build a customer base and grow revenue. It also lists the why and how to help you figure out which marketing channel will best fit your brand.
Oh and it provides insight from over 40 interviews with business founders from the likes of Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), or Dharmesh Shah (HubSpot).
All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
by Seth Godin
$18.83 hardcover on Amazon
This book is all about how a good and authentic story will make the difference in this competitive market. When you market your products or services, it's not necessarily the price or benefits that makes the convincing pitch. It's the story we tell about our products & services.
"Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod."
BrandSimple: How the Best Brands Keep it Simple and Succeed
by Allen P. Adamson
$12,96 hardcover on
If you're new to the whole concept of branding, this is a great way to start learning about it.
Adamson shares six clear steps to understanding what makes a good brand. It's a practical guide, with common sense advice on how to build a brand that resonates with your target audience. And you also get to learn about what brands like Maxwell House, JetBlue and iPod, did right and wrong in communicating with customers and making their brand stick.
II. BOOKS FOR ENTREPRENEURS
She Means Business: Turn Your Ideas into Reality and Become a Wildly Successful Entrepreneur
by Carrie Green
$10.87 paperback on Amazon
$0 audiobook with Audible trial
I found this book when I was struggling to find motivation to continue working on all my entrepreneurial businesses. I was having a hard time accepting we all have setbacks and that I should be looking at these moments as lessons and opportunities to progress, instead of hating myself for them and getting depressed about it.
In this book, Carrie shares her own entrepreneurial story and focuses on the challenges of starting and running a business, including the fears, overwhelm and confusion.
She shares an action plan that aims to help entrepreneurs get a clearer business vision, move past the fears and setbacks, create a brand and a community, create a mindset for success and a lot more.
Mindset: The New Psychology of Success
by Carol S. Dweck
$9.44 on Kindle
As it turns out, I'm not the only one struggling with overcoming failures. This book was recommended by a work colleague and I'm so grateful for that.
Personally this book helped me realize I have different mindsets for my clients' projects and my own businesses. When it comes to helping a client succeed I instantly go on growth mindset and there's nothing that can take me down from achieving the objective. I get creative, I am so positive and driven, I am willing and focused on learning the new abilities I need to achieve that goal.
Yet, when it comes to my own business and projects I am stuck in a fixed mindset where I doubt by potential for growth.
This is where this book comes in - it focuses on how to switch your mindset from fixed, to growth. It's not only a book for entrepreneurs. It applies to parenting, teaching, management among others.
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
by Stephen R. Covey
$0.25 paperback, on Amazon
When I first started thinking seriously about launching my own business, I felt completely lost and undisciplined. I was also planning to do this while working full time.
The trouble was that I was carrying a negative mindset brought from a previous office job. I knew I had to change the way I see things and focus on the things that are empowering.
This is an inspiring self-help book and will make you feel more aware of the fact that you are in control of your life.
The book goes through 7 self-help concepts and you'll definitely read it more than one time. It's an ever-going exercise to accommodate the 7 concepts in your life:
- Be Proactive
- Begin with the End in Mind
- Put Things First
- Think Win-Win
- Seek First to Understand, Then to be Understood
- Sharpen the Saw
- Find Your Voice and Inspire Others to Find Theirs