Welcome to the
Black Friday Vault for Course Creators
What you'll find on this page is based on research, data and years of experience working with course creators on their email promotions.
#1. Crafting the perfect Black Friday offer starts here
Picture this: It's Black Friday, the biggest shopping day of the year, and you're ready to offer your course at a discount. But not just any discount—a deal so good it’s irresistible. Watch this video to discover the three key elements that can turn your offer into a no-brainer for your audience.
#2. These seven lessons can make your next Black Friday even better
This blog post breaks down my top lessons after writing Black Friday campaigns for 3 clients and coaching a dozen others. Take these lessons and improve your campaigns next year.
#3. Your Black Friday success is in your data
There’s one BIG reason some Black Friday campaigns do better than others. And it’s not how much you’re discounting your courses. In fact, success has everything to do with DATA. But not any kind of data. Which is why, in this episode of Master the Inbox, I’ve invited Georgiana Costache, data analyst, to give us a breakdown of finding the right insights in your data so your next Black Friday isn’t just successful, but data-driven.
#4. Frequent Questions Business Owners Ask About Black Friday & Cyber Monday
From email marketing basics to my 7-figures customer centric copywriting formula, this podcast episode shows you behind-the-scenes of my approach to selling with email without alienating audiences.
Enroll today: The Black Friday Playbook for Course Creators
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Here's what you can do learn next:
Watch this video training to discover an email copywriter's secrets to writing sales emails that have generated more than $3M in revenue in 2023.
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In this ebook you'll learn how to tackle procrastination in your urgency emails using the customer centric framework