You have decent open rates. But clicks? Nearly zero. And sales? Not happening. In this episode of Master The Inbox, I’m walking you through the seven specific reasons
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Case Study: The Year He Stopped Starting Every Promotion From Scratch
Estimated reading time: 7 minutes Do you know the feeling? A promotion’s coming up, and before you’ve written a single word, the same questions start again: what do
Case Study: We Built a $97 “Impulse Buy” Instead of the $17 One Everyone Recommends
One of my coaching clients was making real money, but almost all of it came from live webinars. If he wasn’t actively running one, the business slowed to
Troubleshooting sales emails: Good open rates, but low CTR
“Monica, my sales emails have a 40% open rate and a 0.6% click rate, what does that mean?” I hear this almost every week. There’s more than one
Case Study: What 10+ A/B Tests Reveal About Abandoned Cart Emails for an Online Course Business
Most abandoned cart optimization advice is written for ecommerce: physical products, product images, discount codes, urgency timers. The playbook is well-worn and mostly borrowed from retail. So it’s
Stop shouting at your audience: why the propaganda model of selling is dead
If selling makes you uncomfortable — if the word “salesman” makes you cringe, or if you feel a little bit of shame every time you hit send on
Stop obsessing over your funnel software and start thinking about your customer’s brain
Look, I know you’re tired of hearing about funnels. I get it. The word itself feels overused and comes with a bit of an idea that you’re trying
Your sales funnel isn’t a tech problem, it’s a conversation problem
If you’ve been treating your sales funnel like a tech problem — obsessing over pages, buttons, email sequences, and automation triggers — you’ve missed the entire point. Funnels
“Let Me Ask My Partner First” isn’t an objection, it’s a buying signal
If you sell high-ticket courses, programs, or services, you’ve heard this sentence before: “Let me ask my partner first.” For many sellers, that moment triggers fear of rejection, it
What Your Course Promotions Are Teaching People About Your Brand: On discounts, launches, and how buying decisions are shaped
Over the years, I’ve worked with hundreds of course creators. Some were solopreneurs. Others had small teams. Some were just getting started, others had been in the game