When it comes to email marketing, many businesses fall into the trap of pushing hard sales and aggressive promotions, which often leads to an audience of disinterested or
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Are you using or serving your audience?
This is one of the things that most thought leaders are afraid of. It’s why they’re not using email marketing to its fullest potential. So, here are 4
The Art of Email Copywriting: Lessons from Generating Over $3 Million for Course Creators in 2023
In 2023, I wrote promotion emails for 7 course creators and coached about a dozen others on their marketing emails and landing pages. Over $3 million were generated
A Labor Day SaaS sales email review: Is the discount enough?
Holidays offer a golden opportunity for promotional emails, but many miss the mark by relying solely on discounts. In this review, we’ll take a close look at a
How to Use the Before and After Framework to Optimize Your Course Sales Copy
Are you struggling to write copy that connects with your audience and persuades them to enroll in your course? The Before and After framework can help you tap
Overcoming 12 Common Objections When Selling Your Online Course
As a course creator, you know the value of your product and what it can offer to your audience. However, it’s not uncommon for potential buyers to have
Reduce Friction and Boost Sales: The Psychology of Money-Back Guarantees for Online Course Creators
When it comes to selling online courses, one of the questions potential customers will have is about the ability to get a refund in case they don’t like
Copywriting for Beginners: Using AI to write a bonus description
You’ve probably heard how important bonuses are to up the value of your offer, but if you’re like most business owners, you have no idea what you should
Long or short sales pages? How to decide which one to write
Writing copy for your business comes with many questions. One of the most common one is not knowing if you should write a long or short sales page.
How to Write Better Sales Copy Without Being A Copywriter
Is it even remotely possible to write sales copy that converts (emails, landing pages, ads) if you’re not a copywriter? I say yes. I explain the gist of
