the BETTER Way to Boost Conversions with Urgency Emails 

Attention! This is it.

We’re shutting it down in a few minutes.

Last chance. Seriously.It’s now or never. Oh no, final reminder. Last day. Last chance. Last moment. In 3,2,1. Oh no, it’s gone.

If you have an inbox, you know what I’m talking about.

These urgency-based emails flood our inboxes daily and wreak havoc on Black Friday. They attempt to push our FOMO button, but most only push us to the “unsubscribe” or “mental ignore” buttons.

And yet, urgency emails can be incredibly effective, especially during those nail-biting last days of a promotion. 

I’ve seen them work like magic during Black Friday, with some of clients hitting all-time revenue highs. 

But here’s the problem: 

Many creators shy away from using urgency in their emails. Are you one of them?

Nobody wants to be the one causing subscribers to hit that 'unsubscribe' button. Many business owners are afraid of coming off too strong, of becoming that annoying, spammy voice in someone's inbox.

And let's be honest, most of the time, urgency emails are all about that dreaded FOMO – making you feel like you're missing out, like you're somehow not enough.

It's not a great feeling, is it?

But here's the thing, and it's something we can't just brush under the carpet – urgency emails work. They really do.  

"But wait, I don't want to be *that* person.

I don't want to be the one pushing and pressuring." 

And you don't have to. There is a better way.

You can employ urgency without resorting to aggressive tactics that can make anyone cringe.

josip belina - funnel strategy lead /

Monica's guide on crafting urgency emails has significantly improved our email marketing game!

Her focus on empathy and value, rather than high-pressure tactics, has not only resonated with us but also with our clients and their audiences.

Practical examples and strategies for addressing procrastination and fear make this guide an invaluable resource for anyone who wants to write better promo emails.

To us, this ebook is a roadmap for revenue! If your goal is to write sincere, effective copy that converts, this guide is essential.

You'll make more money with Monica's tactics!

Inspire Action Not Anxiety:

In this ebook you'll learn how To Tackle Procrastination In Your Urgency Emails

  • You'll get 3 examples of urgency emails that go beyond fear-mongering or the pressure of an expiring discount

  • You'll learn an approach that has generated multiple 6 figures for dozens of course creators

$37 $17

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RITA AINSWORTH - human Potential coach /

"Monica's Urgency Emails guide couldn’t have come at a better time! In 3 days time I am launching my first online program.

After reading through the guide and comparing to what I’ve written I’ve realise oh crap my emails do sound spammy and boring and could be soo much better!

I went and immediately implemented the advice from the guide and I’m really happy with how the updated emails sound and align with my value of wanting to help people transform with my program. Can’t wait to see how they perform :)

Whether it’s your first launch or hundreds get this guide so you can have a bigger more positive impact!"

One of the most common tactics used in urgency emails is FOMO

The Fear of Missing Out (FOMO) is a phenomenon where people have a constant fear of missing out on something, usually related to social events, experiences, or opportunities.

It’s normally employed in sales emails as a powerful motivator for action.

However, when you do too much (or too often), when emails are dangling the FOMO with discounts, deadlines, and bonuses, they’re actually creating an irrational feeling of anxiety.

Which, you guessed it, makes your audience feel not good.

  • FOMO makes one think you’re missing out on something important, exciting, or fun. 
  • It can manifest in a variety of ways, such as feelings of inadequacy, loneliness, or regret.
  • It’s a type of social anxiety that makes people feel pressure to be doing something constantly, or to be in the know of the latest trends, events, or experiences.

So, how do you get results in the last 48hrs of a promotion without causing anxiety?

At the end of a promotion, you’d typically have a going – going series. Most brands use the basic {48hrs alert} {last day} {final reminder} type of emails.

But these emails have become overused and as a result many subscribers are becoming desensitised to the tactic. I write two email promotions for a client a month. If I’d use the same urgency tactic every single time, readers will get annoyed and disengage with the brand.

It’s also not the best way to convey the benefits, transformation and even the brand values. Plus, there are audiences who do not react well to throwing urgency and scarcity in their faces.

So, what’s a better way to effectively motivate readers into taking action without dangling the carrot of discounts, bonuses and value?

Today, you say

goodbye to fear!

I’ll introduce you to 3 examples of urgency emails that go beyond fear-mongering or the pressure of an expiring discount. Each tackle a very specific obstacle to taking action, but in a different way to what you’d expect. 

$37 $17

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Learn from a copywriter

This is exactly how I use urgency in promotion emails and I'll introduce you to a whole new way of looking at your promo emails.

Coach, don't push

Most urgency emails push the reader into taking action. But there's a better, more compassionate way of inspiring action.

It's not just theory

You're getting 3 examples of urgency emails I've used in real-life situations

Provide massive value

Most emails yell at you OR are all about the brand. This approach turns everything around, allowing you to provide value.

kyle jordan - direct response copywriter /

""Monica is a trailblazer. No other copywriter out there right now is writing better “urgency” emails than she is.

In this short book, you’ll find out how she does it… strategy, tactics, templates, and all. If you use what she shows you, you’ll add thousands more in sales to every one of your promotions. 

Better yet, your subscribers will start to enjoy rather than dread your “last chance” messages. And you’ll feel good about how you coach your potential customers to make a purchasing decision.

This book will be by my side the next time I write an email promo, and I suggest you do the same."

Frequently Asked Questions

Who is this for?

This is for copywriters, content managers, brand managers and creators who are curious about other ways to use urgency in their emails.

What am I getting?

You're getting a quick guide on writing urgency-based emails that tackle procrastination rather than the FOMO and pressure of expiring discounts. This also includes 3 examples of emails that tackle specific procrastination triggers. You can use these emails as templates, although, they'd work better if you adapt them to your brand, tone of voice and audience.

How will I get access?

Once your payment is confirmed, you will get a download link.

Does this include email templates?

This guide includes 3 of the types of urgency emails I use in promotions. You can use them as templates, however, I suggest you adapt them to your audience, tone of voice and brand for best results.

Meet the author

Monica Badiu specializes in sales copywriting for online course creators who want to send emails that speak to their ideal customer and generate conversions without using fearmongering or pressure. 

She’s made creators over $3 million in 2023 from sales emails. Learn more about Monica’s approach to copywriting at