Live Workshop | 14th march 10 AM est
How to Find (and Own) Your Unique Place in Your Customer’s Mind
You probably know this already, but
Teaching a great course isn’t enough.
If your audience doesn’t instantly understand why YOU are the right guide for them, they’ll move on. In this workshop, you’ll start to work on developing your unique positioning, so you stop competing on price — and start being known for what makes you one of a kind.
What You'll Learn
What positioning actually is (and why most course creators get it wrong)
Most course creators think positioning is just picking a niche or describing their course content. But positioning is about owning a clear, memorable space in your audience’s mind — so they instantly understand why YOU are the best fit for their needs.
You’ll learn how to stop blending into the sea of similar courses and start standing out with a positioning strategy that shapes how your audience sees you.
How to map your competitors and see where you fit on your audience’s mental map
If your ideal students are already exploring other courses, how do you stand out — not just as an option, but as the right choice for them?
You’ll learn how to audit your competitive landscape, spot gaps, and find the positioning opportunities most course creators overlook.
This is where you’ll uncover the unique space you can claim — and the strengths you should amplify.
How to write a clear positioning statement that makes your unique value obvious
If someone asks, “What makes your course different?” and you struggle to answer confidently, this is for you.
You’ll learn a simple formula to craft a clear, confident positioning statement.
You’ll leave with a draft positioning statement you can use in your emails, sales pages, website, and even your social bio — making it easier for students to say YES to you.
Host:
Monica Badiu
Conversion Copywriter
Hey there. Is this the first time we meet?
I’m a conversion copywriter & marketing coach who helps course creators turn their email lists into thriving sales machines. But before my clients could sell confidently, they needed to stand out confidently — and that starts with positioning.
I’ve spent years helping course creators just like you find their unique space in the market, so they attract the right students and sell without sounding like everyone else.
This workshop brings together everything I’ve learned, including strategies from top marketers, real-life examples, and hands-on exercises to help you walk away with a crystal-clear positioning statement you can use immediately.
This is not just a webinar.
It’s a working session.
You'll get:
- A live workshop session where we walk through the Positioning Framework for Course Creators.
- Real-world examples from successful course creators across different niches.
- Live feedback & Q&A — so you leave with more than just notes, you leave with clarity
Stop guessing. Start standing out.
Register for the positioning workshop.
You missed out!