free training
Plan now, profit later
Watch this workshop to learn how to strategize a Black Friday campaign, start to finish, everything from defining an offer, to segmenting and prepping your list.
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What You'll Learn
#1
The first question to settle before anything else: whether running Black Friday actually makes sense for your business this year, including the situations where sitting it out is the smarter, more profitable call
# 2
How to divide your list into the segments that actually matter for a promotion, so your loyal buyers, your almost-buyers, and your quiet subscribers each get a message that fits where they are
# 3
Why the discount is the smallest part of an offer that converts, and what your offer needs to do instead to turn a $50 Black Friday buyer into a long-term customer
# 4
What separates an offer that flops from one that takes off (with a real example of a $1,000 offer that fell flat next to a $2,500 one that didn't)
Ready to take the next step?
The Black Friday Playbook for Course Creators is now open for enrollment. With this course, you’ll get a step-by-step plan that lays out exactly what you need to do each week, so that your Black Friday campaign is not just ready, but optimized for maximum success.