Positioned to Sell — Monica Badiu
● Positioned to Sell ● The bundle for course creators who are tired of looking like everyone else ● Ebook + 90-min workshop ● One-time payment $37 ● By Monica Badiu ● Positioned to Sell ● The bundle for course creators who are tired of looking like everyone else ● Ebook + 90-min workshop ● One-time payment $37 ● By Monica Badiu
Vol. 01 · Edition I
A field guide for course creators

Your course is good. That’s not the problem.*

The problem is that your audience can’t tell what makes you different from the ten other people teaching the same thing — and in a market this crowded, “better content” isn’t enough to sell.

$20M+ In course revenue generated
13 yrs Of conversion copywriting
100+ Course creators worked with

I teach English.

Thousands of creators. Same sentence.

I help people pass IELTS.

Hundreds of courses. Same promise.

I teach business owners how to market.

Every niche. Same vague pitch.

So what makes you different?

I’ve asked this question hundreds of times in 13 years of writing sales pages for course creators.

And every time, the follow-up is the same: what makes you different from the hundred other people teaching this?

Most creators don’t have an answer. They assume their course quality will speak for itself. That their experience is obvious. That the right students will just… find them.

But that’s not how buying decisions work. Your audience isn’t comparing curriculums. They’re comparing positions — the mental shortcut they use to decide who’s worth their time, money, and trust.

If you don’t give them that shortcut, they default to whoever already has one. Usually someone louder, or cheaper, or earlier to the market than you.

§ What you’ll work through

This isn’t a branding workshop. It’s the foundation that makes branding (and everything else) actually work.

01
Why good courses don’t sell
What’s actually happening in your customer’s mind when they scroll past your offer — and why “quality speaks for itself” is the most expensive lie in online education.
02
The 5 positioning strategies
How Volvo owns safety, Duolingo owns gamified learning, and how course creators are using the same five frameworks (first-mover, attribute, anti-competitor, niche, outcome) to sell premium programs.
03
The mental map exercise
A hands-on exercise for physically mapping where you sit compared to every other creator your audience already knows — so you can see your gap instead of guessing at it.
04
Blue Ocean for course creators
How to stop competing in crowded red oceans (IELTS prep, business coaching, fitness, design) and create a space where competition becomes irrelevant. Based on Kim & Mauborgne’s Four Actions Framework.
05
The 3-pillar framework
Audience × Outcome × Method. The simple structure behind every course that sells without discount pressure — and how to write a positioning statement you’d actually say out loud.
06
Testing & refinement
How to test your positioning on your audience before you rewrite your sales page — and the connection between positioning and pricing that most creators miss entirely.
§ Two formats. One clear outcome.

What’s in the box.

The Ebook
§

Positioned to Sell

8 chapters · ~40 pages · worksheets

A structured, reference-friendly guide you can work through at your own pace. Case studies (Tony Robbins vs. Brené Brown vs. Marie Forleo, AJ Hoge, FluentU, Peloton, Glossier) and exercises at the end of every chapter.

  • The positioning gut-check
  • Your competitor map worksheet
  • Your positioning statement formula
  • The Four Actions Framework applied to your course
  • Origin story + standout belief templates
The Workshop
▶

Find (and own) your unique place

90 min recording · watchable at 1.5x

The full live workshop, recorded with course creators working through the exercises in real time. You’ll see positioning strategies applied to real businesses — including moments where creators realized their positioning was off and adjusted on the spot.

  • The 5 strategies, walked through live
  • Real Q&A from working creators
  • Case studies applied in real time
  • Watch once, reference forever

This is for you if…

  • You’ve launched a course (or you’re about to) and you’re not sure how to explain what makes it different.
  • You’ve been told your course is great — but sales have plateaued, and you don’t know why.
  • You’re about to rewrite your sales page or run a promotion, and the words aren’t landing yet.
  • You can teach your topic 20 different ways, and narrowing down feels impossible.
  • You’ve tried discounting, re-launching, or adding more content — and nothing has moved the needle long-term.

This is not for you if…

  • You’re looking for a branding course about colors, fonts, or visual identity.
  • You want ad strategy, funnel building, or tech setup.
  • You haven’t yet decided what topic you want to teach.
  • You’re looking for a magic pill that skips the thinking work.
About the author

Written by someone who’s read every excuse for why a course isn’t selling.

I‘m Monica Badiu — conversion copywriter and email strategist for course creators. Over the past 13 years, I’ve written sales pages, emails, and launch sequences for creators who’ve collectively generated over $20 million in course revenue.

What I’ve learned from working across hundreds of course businesses is this: the creators who sell consistently — year after year, without discount addiction — are the ones who got their positioning right early. Everyone else is fighting for attention with better copy, better design, better bonuses, and wondering why none of it is enough.

This bundle is the framework I’ve been using (and refining) with clients for years. At 36, I went back to advertising school specifically to understand why some brands dominate while others disappear. Positioned to Sell is the distilled version of what I learned — applied specifically to course creators.

— Monica

A few questions I get asked.

How long does it take to go through?
The workshop is 90 minutes. The ebook is a 2-hour read cover-to-cover, or you can skip to the chapter that matches where you’re stuck. Most people finish both in an afternoon, then spend a few days actually working through the exercises — which is where the real value lives.
Is this tailored to a specific niche?
No. The framework works across language teaching, business coaching, design, fitness, tech, and creative courses. The examples span industries on purpose — positioning principles are universal, the application is personal.
Do I need to already have a course?
No. If you’re pre-launch, this is arguably the best time to go through it — getting your positioning right before you write a sales page saves you a lot of rewrites later. If you already have a course, this helps you audit what’s working and what isn’t.
Is this the same as your 1:1 work?
The workshop recording inside this bundle is the full 90-minute live session I ran with course creators — not a stripped-down version. My 1:1 work goes deeper on your specific business, but this bundle gives you the framework and the exercises to do meaningful work on your own.
What’s your refund policy?
If you go through the material, do the exercises, and genuinely feel it didn’t help — email me within 14 days for a full refund. I’d rather you get your $37 back than feel stuck with something that didn’t land.
How do I get access?
After checkout, you’ll get an email with login details for the member area, where both the ebook (PDF download) and the workshop recording live. Lifetime access — no renewal, no expiring links.
§ Your move

Your course deserves a clear position. Not a louder launch.

You can keep writing better emails, tweaking your sales page, and hoping the next promotion finally breaks through. Or you can spend an afternoon fixing the thing that’s making all of that harder than it needs to be.

Get the bundle →
$37 · One-time payment · Lifetime access · 14-day refund
© Monica Badiu · monicabadiu.com
Positioned to Sell · Vol. 01
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