As a copywriter who specializes in helping those who sell courses, I understand the importance of maintaining a strong relationship with your audience. When it comes to increasing the price of your course, this delicate balance becomes even more crucial. You don’t want your customers to think that you are all of a sudden increasing the price of a course, and leaving them wondering what happened, but you also are a business owner and need to bring in money. It is important to be communicative with your audience, while showing them the value of your offer, and ensuring that they understand exactly what is taking place. To learn more about the ins and outs of increasing your course price without upsetting your customers, watch and listen to this podcast episode below, and don’t forget to leave a like, comment, and share.

Want to learn email copywriting?

Start by analyzing what others are doing. My Email Teardown series showcases some of the best (and sometimes worst) examples of sales emails that have hit my inbox. Here’s the link to the playlist. I publish new email reviews every week.

Are you a course creator?

Email marketing is one of those channels you should be developing early on in your business. Here are The 9 Email Automations Every Course Creator Needs to make bank, enroll students, and nurture audiences.

***

Hi! I’m Monica. I help course creators enroll, engage, and educate audiences through customer-centric email copywriting. I’ve been privileged to partner with course creators from all over the world. And I’ve seen this customer-centric approach to email marketing work every time.

The best part? It’s not about the sale.

Email marketing is a fantastic channel because it builds trust, delivers value, and positions the brand as a partner. Read more on my blog or listen to Master The Inbox, the podcast where I share all my conversion secrets.