There’s a complaint making the rounds from CEOs and hiring managers: they can’t find copywriters who’ve read the classics: the Hopkins, the Ogilvys, the Colliers. Everybody’s chasing the
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Rethink Your Sales Emails: Customer-Centric vs Flash Sale and the 80/20 Approach
Have you ever noticed how most sales emails are just a repetitive sales pitch? If you check your inbox, you’ll likely find that many emails are pure sales
The 3 Whys: A Simple Exercise for Finding Unique Selling Points
As a conversion copywriter, one of the very first things I do with my clients is making sure we both understand what are the unique benefits of their
How to Create a Black Friday Offer That Stands Out
Picture this: It’s Black Friday, the biggest shopping day of the year, and you’re ready to make your audience an offer they can’t resist (pun intended). Contrary to
Creating courses no one is buying?
“Why is nobody buying my course?” “I’ve had my sales page live for a few weeks now, and apart from my friends and family, nobody else enrolled in
We need to talk about urgency in your sales emails
So, urgency is often hailed as a golden ticket to higher conversions, however, lots of course creators are so afraid of using urgency because they think it’s going
You need this email automation ASAP!
Picture this: you set up a few simple rules and triggers, and your emails automatically send themselves to the right people at the perfect time. Not only that,
How to write an email that connects with your audience
Are your emails getting lost in the inbox clutter? Do you want to create emails that your audience can’t wait to open and read? In this video, I’m
Are you using or serving your audience?
This is one of the things that most thought leaders are afraid of. It’s why they’re not using email marketing to its fullest potential. So, here are 4
Copywriting Confidential: Lessons from Writing Sales Emails for Course Creators (1)
Most brands think that for email marketing to be an effective channel, you need to throw discounts and urgency at your audience. But crafting emails that convert has