A weekly newsletter gives your audience a familiar rhythm but if your Black Friday plan involves five or six emails in a week, the content between now and
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4 Black Friday emails that answer what’s holding buyers back
You’ve announced your Black Friday offer. Someone on your list has opened the email, clicked through, and looked at the price. They’re interested enough to leave the tab
3 Black Friday course emails worth studying before you write yours
On Black Friday, your reader might have six tabs open and three courses on their wish list. They know what each one costs and they’re still trying to
Black Friday Teasers: Get Your Course on Their Wish List
“Something big is coming” tells your subscriber that you have an announcement to make but it gives them very little help deciding whether that announcement is relevant to
Email List Health Before Black Friday: What to Check, an interview with Radek Kaczyński, Bouncer CEO
Estimated reading time: 11 minutes A database of 20,000 contacts can look like a promising audience for a Black Friday campaign, but the number doesn’t tell you whether
Email Marketing Before Black Friday 2026: What Course Creators Need to Know
Your emails don’t arrive in an empty inbox. They land alongside retail promotions, work messages, newsletters, account notifications, and, in the weeks before the US election, a lot
Email Re-engagement Before Black Friday
Estimated reading time: 10 minutes A subscriber who stopped clicking your emails may have lost interest. They may also have finished the course, solved the problem, or reached
Why your Black Friday emails might never reach the inbox and what to do before November
Estimated reading time: 12 minutes In my seven years of writing and strategizing Black Friday campaigns, I discovered that you can have the biggest discount, the best copy,
7 Reasons Your Sales Emails Get Opened But Not Clicked
You have decent open rates. But clicks? Nearly zero. And sales? Not happening. In this episode of Master The Inbox, I’m walking you through the seven specific reasons
The One KPI That Actually Tells You If Your Email List Is Working
If you had to pick one number to check whether your email marketing is actually working, what would it be? Most course creators would say open rate, or