If you’re anything like me, you’re always looking for subject lines that break the monotony of a crowded inbox. And Halloween? It’s the perfect excuse to get a
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One Day in My Inbox: How 49 Emails Revealed a Missed Marketing Opportunity
This past weekend, my inbox saw a small marketing parade. Between May 9 and May 11 (Mother’s Day weekend), I received 49 emails from creators, marketers, brands, and
One day in my inbox: April 13, 2025
It’s Sunday, the week before Easter and I was curious to see what’s happening in my inbox. Is anybody making their emails relevant? Or contextual? I analyzed the
How to Leverage the “New Year, New Me” Mindset to Boost Your Course Sales
Estimated reading time: 2 minutes Every January, millions of people reflect on the past year and set ambitious goals for the future. They want to save money, get
The Anatomy of a High-Converting Holiday Email: MasterClass Edition
When do you buy your Christmas gifts? Are you the early bird, ticking everything off your list before December hits? Or maybe you’re a last-minute gifter, grabbing presents
How We Helped Course Creators Make $400K on Black Friday
If you’re a course creator gearing up for Black Friday, this blog post is for you. Recently, I had the chance to dive deep into strategies for running
Create Black Friday Emails that Convert: Advice from Launch Copywriter Nikki Trailor
Most people assume that Black Friday emails are simple—just announce a discount, and you’re done. But let’s be honest, crafting these emails can feel too ‘salesy’ and a
Black Friday Emails: Tips for Leveraging Urgency and Scarcity
It’s tempting to think that the only way to win for Black Friday is by offering and communicating the highest discounts. But the truth is, your audience isn’t
The Ultimate Guide to Re-Engaging Email Lists Before Black Friday with Martina Viljevac
There’s one aspect of preparing a successful Black Friday campaign that most people ignore. And that has everything to do with your email list. It’s a tactic that
7 Essential Tips for Improving Email Deliverability: Advice from Expert Andrew Kordek
As Black Friday approaches, many course creators and online marketers focus on perfecting their email copy and irresistible offers. But none of that will matter if your emails
