As Black Friday approaches, many course creators and online marketers focus on perfecting their email copy and irresistible offers. But none of that will matter if your emails
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The 3 Pillars of Customer-Centric Email Copywriting: How to Build Trust and Drive Conversions
When it comes to email marketing, many businesses fall into the trap of pushing hard sales and aggressive promotions, which often leads to an audience of disinterested or
Email Deliverability Essentials for Black Friday: An Interview with Expert Andrew Kordek
Black Friday is coming soon and there’s a big big issue most course creators have. And that’s deliverability. If your email list is disengaged, then you don’t need
Data-Driven Copywriting: AI Integrations for Customer Centric Marketing
No one ever likes to feel like they’re being sold, battered by an endless drumbeat of ads or emails screaming “me, me, me”. But most of us want
We need to talk about urgency in your sales emails
So, urgency is often hailed as a golden ticket to higher conversions, however, lots of course creators are so afraid of using urgency because they think it’s going
You need this email automation ASAP!
Picture this: you set up a few simple rules and triggers, and your emails automatically send themselves to the right people at the perfect time. Not only that,
Use this key market research tactic before creating another course or offer
Are you tired of creating courses that no one buys? You’re not alone. Many business owners, especially course creators, grapple with this frustrating issue. The burning question is:
How To Increase Your Course Price Without Upsetting Customers
As a copywriter who specializes in helping those who sell courses, I understand the importance of maintaining a strong relationship with your audience. When it comes to increasing
How To Send More Emails Without Sounding Too Salesy
As a conversion copywriter and copy coach I understand that in the crowded digital landscape, email remains one of the most effective tools for connecting with your audience.
From Engagement to Enrollment
Email marketing is a narrative tool, not just a sales tactic. It is important to create engaging, truthful content that speaks directly to people’s needs—helping them see the
