Estimated reading time: 12 minutes In my seven years of writing and strategizing Black Friday campaigns, I discovered that you can have the biggest discount, the best copy,
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7 Reasons Your Sales Emails Get Opened But Not Clicked
You have decent open rates. But clicks? Nearly zero. And sales? Not happening. In this episode of Master The Inbox, I’m walking you through the seven specific reasons
The One KPI That Actually Tells You If Your Email List Is Working
If you had to pick one number to check whether your email marketing is actually working, what would it be? Most course creators would say open rate, or
Case Study: Is Your Email Marketing Just a Pile of Sequences?
Estimated reading time: 2 minutes Every course creator realizes this at some point: you have a lot of emails. A welcome sequence, a launch sequence, a webinar follow-up,
Case Study: The Year He Stopped Starting Every Promotion From Scratch
Estimated reading time: 7 minutes Do you know the feeling? A promotion’s coming up, and before you’ve written a single word, the same questions start again: what do
Email Marketing Experiments: One Black Friday win and a re-engagement flop
If you sell online courses, you already know this particular pain: you’ve built the list, you send the promotions, you do everything you’re told to do when Black
Email Marketing for Course Creators and Digital Product Sellers: The Answers to the Questions You’re Asking
A long-form guide by Monica Badiu — covering list growth, deliverability, launch strategy, monetisation, and the ethical frameworks behind emails that actually convert. Estimated reading time: 2 minutes
The Pre-Launch Email Most Course Creators Skip
Estimated reading time: 16 minutes There is a particular kind of launch post-mortem I’ve sat through more times than I’d like to admit. The creator has just finished
Troubleshooting sales emails: Good open rates, but low CTR
“Monica, my sales emails have a 40% open rate and a 0.6% click rate, what does that mean?” I hear this almost every week. There’s more than one
Case Study: What 10+ A/B Tests Reveal About Abandoned Cart Emails for an Online Course Business
Most abandoned cart optimization advice is written for ecommerce: physical products, product images, discount codes, urgency timers. The playbook is well-worn and mostly borrowed from retail. So it’s