You’re tired of guessing what to send…
but you know your list should be making you money?
Now you can sell to your list without burning the relationship. A 3-week intensive that turns your underused email list into a channel that sells — without discount blasts, manufactured urgency, or guessing what to send.
The Problem
You have a list. You have an offer.
So why isn’t the email working?
Here’s what I hear from course creators every week:
- I have thousands of subscribers but every promotion feels like shouting into a void.
- I only send emails when I’m launching and I feel vaguely guilty the rest of the time.
- My open rates are decent but my conversion rate is near zero, and I can’t figure out what’s broken.
- I know I should be emailing more consistently, but I don’t know what to say that isn’t just another pitch.
- I ran a promotion and it fell flat — and I still don’t know if it was the list, the copy, or the offer.
- I’m nervous every time I send a broadcast. Am I burning trust? Am I asking too often? Am I doing this right?
None of this means email doesn’t work. It means you’ve been selling the way most course creators sell: one launch at a time, anchored in urgency and discount, without a system underneath it.
There’s a different way — and it consistently generates more revenue, with less damage to your list, without manufacturing fake urgency or training your audience to wait for the next sale.
Who This Is From
Hi, I’m Monica Badiu.
I’m a conversion strategist and copywriter. For the last six years, I’ve been writing email campaigns and building email systems for course creators — and in that time I’ve helped generate over $20M in sales.
The approach I use isn’t built around urgency, discounts, or high-pressure launches. It’s built around one idea: your audience already has problems your course solves. The job of your email marketing is to meet them at those problems, at the right moment, in a way that feels like a conversation — not a pitch.
I call this the customer-centric approach to email marketing. This bootcamp teaches it, applies it to your business specifically, and ends with you having a complete promotion built, ready to send.
What to Expect
Three weeks.
One complete promotion at the end.
Each week has a clear theme, a self-paced training session, templates and resources, and a weekly office hour where I’m in the room with you. You do the work, you bring it to me, we workshop it together.
Before we build anything, we need to understand what your email system is actually doing — and where it’s losing you money.
- Deliverability audit: where are your emails actually landing?
- List health review: what percentage of your list is genuinely active?
- Open rate and click analysis: where are people dropping off, and why?
- Sender reputation assessment: are you building trust with inbox providers, or being filtered out?
This is the week most course creators skip — and it’s the reason most promotions underperform. A promotion that converts doesn’t start with your product. It starts with your audience’s reality.
- Customer research: surveys, buyer language mining, comment analysis, and identifying false beliefs your audience holds about their problem
- Finding the insight: the one thing that, when named, makes your subscriber think “this is exactly what I’m dealing with”
- Context mapping: when does this problem feel most urgent right now?
- Offer optimisation: reframe your course as a solution to the specific problem you’ve just identified
- Segmentation: who should receive this promotion — and who shouldn’t?
Why this matters: Flash sales work on FOMO and price anchoring. The customer-centric approach works on relevancy. When your email arrives at the exact moment someone is living with the problem you’re addressing, buying feels like relief. That’s what week 2 builds toward.
This is where we build the actual promotion — all of it, live, with me in the room. The promotion follows the 80/20 customer-centric method: 80% of the emails deliver value and deepen problem awareness, 20% close the sale.
The PAS (Problem–Agitate–Solution) sequence that moves cold or dormant subscribers back into problem awareness, so they’re primed when the cart opens.
You’ll build the full promotion. I’ll give you multiple variants for each email type — you choose what fits your voice and your audience.
How You’ll Do This
You won’t be writing from scratch.
But you will need to know what good looks like.
You don’t have to write every word yourself — yes, we’re going to use AI, and it’s going to save you a significant amount of time.
But AI is only as good as the brief you give it. Right now, most course creators are prompting AI the same way they’d Google something: vaguely, without context, without a real understanding of what the output is supposed to do. The result is copy that sounds like email marketing but doesn’t actually sell anything.
What this bootcamp teaches you is the thinking that makes AI useful. You’ll understand:
- What each email in the sequence is supposed to accomplish and why
- What customer insight needs to go into each one before AI touches it
- How to brief AI with the avatar, the problem, the false beliefs, and the angle — so what comes out is actually usable
- How to read the output and know whether it’s working or generic filler dressed up in your brand voice
By the end of week 3, you’ll have a repeatable process: do the research, build the brief, use AI to draft, know how to evaluate and refine it. That’s a skill that lives in your business long after the bootcamp ends.
What’s Included
Everything in the
three weeks
3-week curriculum
Self-paced training each week with frameworks, templates, and resources.
Weekly office hours
I’m in the room for an hour every week. You bring the drafts, the decisions, the “is this email too much” moments.
Weekly co-working sessions
Optional but strongly recommended. I’ve seen too many programs end with people who learned a lot and built nothing.
Direct access to me
Email reviews, strategy questions, 24–48 hour turnaround throughout all three weeks.
Bring your team at no extra cost. VA, OBM, copywriter, marketing assistant — the person who implements this work should be in the room while we build it, not getting it second-hand through your recordings.
Cohort is capped at eight people. That’s not a scarcity tactic — it’s how many people I can actually coach and give real feedback to in three weeks.
6 Bonuses
With these assets under your belt,
you’ll jump in ready to make progress
Customer avatar deep-dive
Before the bootcamp begins, I build out a detailed customer avatar for the offer you want to promote. This isn’t a generic persona exercise — it’s the foundation your entire promotion is built on. If you don’t know exactly who you’re talking to, what keeps them up at night, what they’ve already tried, and what they secretly believe is stopping them, no email framework in the world will save you.
Sales funnel audit for your promo offer
I review your sales page, order bump, and upsell for the offer you’re promoting — and send you a Loom walkthrough with a PDF outlining the issues. Because if your email drives someone to a sales page that doesn’t convert, the email never had a chance. We fix the destination before we drive the traffic.
1-hour private strategy call before we start
Just you and me, before the cohort begins. We go through the avatar and the funnel audit, you ask the questions you don’t want to ask in front of seven other people, and we set your personal priorities for what you need to walk away with.
2 months access to the Master The Conversion membership
Community access, full vault of trainings and launch debriefs, micro courses and workshops, monthly campaign planning workshop, one live Q&A per month, and submit one piece of copy for feedback per month.
The Re-Engagement Course
My full system for winning back cold subscribers and cleanly sunsetting the ones who won’t come back.
The Positioning Course
Because most email problems are positioning problems in disguise. This is the fix underneath the fix.
Is This for You?
This is built for
a specific person.
I’d rather you know now whether this is the right fit than discover two weeks in that it isn’t.
You’re a good fit if
- You have an actual email list — at least 10,000 contacts, with some buyers already on it
- You’ve sold a course or coaching offer before and have some data to work with
- Your emails convert sometimes, but not consistently, and you can’t explain why
- You’re willing to do the work between sessions — this is a working bootcamp, not a watching one
- You want to be coached on your actual business, not handed a template to fill in on your own
This isn’t for you if
- You don’t have an email list yet, or you’re still deciding whether to start one
- You’re looking for done-for-you copywriting — I review your drafts, I don’t write your emails
- You haven’t sold your offer yet and don’t have product-market fit
- You’re in a season where you can’t commit a few focused hours each week for three weeks
What Clients Say
On working with Monica
“Monica is an incredible copywriter. Last year, she wrote email campaigns that directly brought in over three million dollars in revenue, just from those campaigns. She’s full of ideas and just an incredible copywriter all the way through — she helps figure out what should be promoted, in what way, and what the hook and pain points are. If you want a sales page or an email promotion written that sounds more like you than you do, Monica can do that.”John Ainsworth — CEO, Data Driven Marketing
“Before we started working together, launches usually felt extremely stressful for us. We were often working up to three hours before the first sales email would go out. What really changed is that I feel so much less stressed about the emails. Working with Monica has been one of the best investments I’ve made in my business so far.”Steffi Trott — Founder, SpiritDog Training
“She works fast but she’s also incredibly thorough. She doesn’t just start typing — she makes sure she deeply understands the audience, the offer, and the pain points first. What she came up with was absolutely brilliant. If you sell digital products and need a copywriter who can actually move the needle, I’d find it hard to believe there’s anyone better.”Jacques Hopkins — Founder, Piano in 21 Days & The Online Course Guy
Investment
The numbers
Tax included. Paid in full. 3-week bootcamp, 8 seats.
This is the founding cohort price. I don’t plan to offer this again at this investment.
| 3-week customer-centric curriculum | €395 |
| Weekly office hours (3 sessions) | €450 |
| Weekly co-working sessions | €250 |
| Direct access to Monica throughout | €550 |
| Customer avatar deep-dive | €450 |
| Sales funnel audit | €350 |
| Private 1-hour strategy call | €850 |
| The Re-Engagement Course + The Positioning Course | €100 |
| 2 months Master The Conversion membership | €394 |
| Total value | €3,789 |
| Your investment today | €975 |
I’ve kept this price deliberately accessible for the first cohort. I want to work with course creators who are serious and ready, not only the ones whose businesses are already at the top of the mountain. For context: my 1:1 consulting and done-for-you copy projects start at a multiple of this.
I don’t offer a standard money-back guarantee — you’re paying for three weeks of my time, your cohort-mates’ time, and a seat someone else could have taken. I can’t give that back.
What I can give you is this: if at the end of three weeks you’ve done the work — shown up, submitted the deliverables, built the campaign — and your email system still isn’t where it needs to be, I work with you for a fourth and fifth week at no additional cost.
The condition is simple: you have to have done the work. If there’s a genuine emergency, reach out and we’ll figure it out together.
Eight seats. Three weeks. A complete promotion built and ready to send on the other side of it.
Book your discovery callhello@monicabadiu.com
How to Join
Three steps
to get started
Eight seats, three weeks, and I want to know I’m working with the right people — so if you want to finally figure out what to send to your email list and monetize it, here’s how it works:
Book a discovery call
Tell me about your list, your offer, and what’s been underperforming. I’ll tell you honestly whether this bootcamp is the right next step. If it isn’t, I’ll tell you that too. Reach out at hello@monicabadiu.com.
If we’re a fit, you enroll
Pay €975 in full. Your pre-bootcamp bonuses unlock immediately — the customer avatar, the funnel audit, and the strategy call all happen before the cohort even starts.
We start June 15
Three weeks, eight people, a complete customer-centric promotion built and ready to send on the other side of it.
If you’ve read this far, you probably already know whether this is for you. Most course creators I talk to have been sitting on the same email problems for two or three years. Every launch they tell themselves they’ll finally sort it out “after this one.”
Email is the one asset in your business that compounds when you treat it well — and decays quietly when you don’t.
If you’re in, book the call. If you’re not sure, book the call anyway.
This Is Not Guesswork
Everything you’ll learn has already
generated over $20M in sales.
The customer research, the problem-based promotions, the full sequence — this is the same approach I’ve been using with course creators for six years, across niches, list sizes, and offer types.
Here’s John Ainsworth, CEO of Data Driven Marketing, on what that looked like in practice:
“Monica is an incredible copywriter. I’ve worked with her for about five years, and she has made my clients millions of dollars. Last year, she wrote email campaigns that directly brought in over three million dollars in revenue, just from those campaigns… If you want a sales page or an email promotion written that sounds more like you than you do, Monica can do that. I would recommend working with her without hesitation.”John Ainsworth — CEO, Data Driven Marketing
Ready to put this to work
for your list?
The founding cohort is 8 people. Starts June 15, 2026. Book your discovery call and I’ll tell you honestly whether this is the right fit — and if it isn’t, I’ll point you somewhere more useful.
Book your discovery call€975 · Tax included · Founding cohort price — this won’t be offered again at this investment.
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