Monica Badiu, Email Copywriter & Copy Coach

Selling and persuasion tactics have evolved so much in the last few decades.

We’re no longer talking to sleazy car salesmen or door-to-door salesmen.

Things have shifted to a whole new level and while some people have figured out the fine art of selling without selling, a lot more people are struggling, which is why the email review exists.

What does it mean to sell without selling?

Is it even possible? Well, in this email review I’m introducing you to one of the best examples that have ever landed in my inbox.

It’s packed with persuasion and conversion tactics, BUT it doesn’t have a call to action, discount, “buy now” button, or deadline.

It’s incredibly effective yet not salesy at all.

This is what persuasion looks like when done properly.

About the Author

Monica Badiu is a passionate email copywriter and conversion strategist with over 13 years of experience in marketing. With a love for crafting emails that genuinely connect, she’s spent more than 25,000 hours honing her skills in customer-centric copywriting specifically for course creators. In 2023, her tailored strategies helped course creators around the world generate over $3 million in revenue, making her a trusted partner to some of the biggest names in the industry.

But for Monica, it’s about more than just writing emails; it’s about building relationships. She believes in creating value-driven content that doesn’t feel pushy or spammy but rather speaks to audiences on a real, human level. Alongside her work, she mentors and champions ethical marketing, helping course creators not only reach their revenue goals but also grow loyal, lasting connections with their communities.

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