Monica Badiu, Email Copywriter & Copy Coach

Most people don’t even realize they have a problem, much less that you might have the solution! You see, your customers are inundated with problems all day long. They’re trying to solve them on their own, and it’s tough.

This is where context comes in.

It’s so important it will make or break your email promotion.

By providing valuable content that meets your audience where they are, you can guide them through a journey that raises their problem awareness, builds trust and connects the dots naturally to your solution.

When your content is relevant, your audience pays attention which means you’re getting more eyes on your offers.

Context is also about relevancy.

When your content is relevant, your audience pays attention which means you’re getting more eyes on your offers.

Context is also about awareness.

Your audience has multiple problems and needs every single day. It’s very difficult to find your audience exactly when they’re in the problem you solve, which means that oftentimes your marketing emails are hitting a cold audience.

So by using context you can bring your audience’s awareness back to the problem you can solve.

What that means practically is finding situations, themes and topics your audience already has some awareness of and find a way to connect your offer to that.
To help you learn how to use context, I’ve released a series of videos that go through the major themes and topics most audiences are aware of in January.

Feel free to use these themes in your marketing emails.

Here’s the first episode:

About the Author

Monica Badiu is an email copywriter and copy coach. She specializes in sales copywriting for online course creators who want to send emails that speak to their ideal customer and generate conversions without using fearmongering or pressure. She’s made clients over $3 million in 2023.

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