Estimated reading time: 2 minutes Every course creator realizes this at some point: you have a lot of emails. A welcome sequence, a launch sequence, a webinar follow-up,
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Case Study: The Year He Stopped Starting Every Promotion From Scratch
Estimated reading time: 7 minutes Do you know the feeling? A promotion’s coming up, and before you’ve written a single word, the same questions start again: what do
Case Study: You Don’t Own Your Funnel If You Don’t Own the Page
Estimated reading time: 2 minutes If someone signs up for your webinar right now, do you know what happens the moment they hit submit? What page do they
Case Study: The Product Getting All the Attention Wasn’t the One Making Money
Estimated reading time: 10 minutes If you’ve built a business around more than one product, there’s a good chance you’re promoting the wrong one more. Hear me out.
Case Study: We Built a $97 “Impulse Buy” Instead of the $17 One Everyone Recommends
One of my coaching clients was making real money, but almost all of it came from live webinars. If he wasn’t actively running one, the business slowed to
Case Study: “How Do We Fix This Campaign” Was the Wrong Question All Along
Estimated reading time: 8 minutes There’s a specific kind of stuck that only happens to people who are already doing well. Maybe you’re one of them: you have
The Small Checkout Change That Increased Order Bump Conversion by 14%
The most interesting CRO experiments are rarely the dramatic ones. People tend to imagine conversion rate optimisation as a series of big bets — rebuilding entire funnels, rewriting
Case Study: What 10+ A/B Tests Reveal About Abandoned Cart Emails for an Online Course Business
Most abandoned cart optimization advice is written for ecommerce: physical products, product images, discount codes, urgency timers. The playbook is well-worn and mostly borrowed from retail. So it’s
Case Study: $12,000 a Year From One Email Nobody Thought to Write
Most course creators don’t think abandoned cart emails are for them and after working with 100+ creators all over the world, I can tell you that a very
Case study for course creators: A $27 course, $30,000 in 41 days and paid traffic that funded itself
There’s a moment a lot of online course businesses hit where the math stops making sense. They build a significant social media presence, they see real engagement as