Take the guesswork out of your email marketing, sales copy & the systems behind them
You're not short on ideas: you've tried the webinar, the tripwire, the price hike everyone else swears by. What's missing is a strategy built for your business, because there's no universal playbook: every business is unique. Coaching gets you that system, plus hands-on feedback on what you're building, so you stop guessing and start seeing predictable results.
You've built something people actually want: a course or coaching program that gets real results... but the sales aren't catching up.
You’ve poured your heart into building your business, created a great online school or coaching service, but the sales just aren’t reflecting your hard work. You are getting leads and your emails are opened, but conversions aren't all that great.
Maybe you're spending a lot on ads and that gets people into the front door, but the leads come in and... seem to be clicking away from your sales page right before checkout.
Most likely you've got a dozen ideas you could test and a growing list of things you know you "should" be doing, with no clear answer for where to spend your time first. The overwhelm alone is enough to keep you stuck.
Maybe you've already tried the playbook: a webinar because it worked for someone else in your industry and for you... it flopped. A tripwire, because it's supposed to convert like clockwork, yet it didn't. You raised your prices because that's what everyone else seems to be doing, and it backfired.
Sound familiar?
It's frustrating when you know your business has serious value, and you still can't pin down why the marketing isn't converting it into sales
Every course business is unique. The "magic recipe" that worked for someone else often fails for exactly that reason, it wasn't built for you. That's exactly why coaching works where copy-paste tactics don't. Instead of borrowing someone else's playbook, we build the strategy around what's actually true for your business: your audience, your offer, your numbers and I help you figure out what to prioritise, test, and fix, one step at a time.
What's included
An audit of your current email marketing, funnels and customer journey
delivered as a written PDF report plus a video walkthrough so you know exactly what we found and what to prioritise first.
Bi-weekly 2-hour coaching calls
to review campaign results, set priorities and work through strategy together.
About an hour's worth of feedback between calls
enough for something substantial, like a full email promotion plus sales page, a webinar, or a lead magnet funnel.
Feedback
on emails, landing pages, lead magnets, automations, social media content related to lead acquisition, webinar scripts, newsletter content, press releases, pricing strategy and course content or curriculum.
Lead-acquisition strategy
Strategy or optimization of the content that turns followers into subscribers, not general content planning.
Customer journey mapping
woven into our regular sessions as we build out your lead magnets, tripwires and email sequences.
Ongoing advice on your offer structure
and presentation as needed during promotions or funnel development.
Help choosing the metrics that matter
and setting up a simple reporting system, as part of your initial audit.
A monthly review of your results
so we learn from every launch and improve the next one.
So....is this for you?
Yes... if this sounds familiar
1.
You are a course creator or coach with real engagement (product market fit, an email list of 5000+, social media following or constant traffic), but can't yet connect it to consistent revenue.
2.
You're getting attention on social media but it isn't translating into a repeatable sales system.
3.
You want a clear customer journey, a monthly sales rhythm, and someone to review your work before it goes live — not another course to sit unfinished on your hard drive.
Hi, I'll be your coach
I'm Monica Badiu and I specialize in writing sales funnels for course creators. Over the years I've worked with 100+ course creators as clients, wrote thousands of sales emails and hundreds of sales funnels, resulting in more than $20M.
Monica Badiu
“
JOHN ainsworth - ceo / datadrivenmarketing.co
"Monica is an incredible copywriter. I've worked with her for about five years, and she has made my clients millions of dollars.
She is easy to work with, fun, enthusiastic, and has never-ending energy—it’s mind-boggling. She’s full of ideas and just an incredible copywriter all the way through. If you want a sales page or an email promotion written that sounds more like you than you do, Monica can do that.
I would recommend working with her without hesitation and suggest you get in touch with her as quickly as possible before she becomes too busy."
Will this work?
What to expect in the first 90 days
I won't promise you a specific number before I've seen your numbers, that's exactly what the audit is for. What I can tell you is what's changed for other clients once we found their bottleneck and fixed it:
- One course creator's $27 product went from an afterthought to $30,000 in 41 days, on track for $250K within the year, once we built a proper funnel around it.
- For an established brand with a large, engaged audience but flat conversions, one small change moved that bump's conversion from 17% to just over 31%. On $97 order bumps, that's the difference between $1,649 and $3,010 for every 100 checkouts.
- Another creator's conversion went from 1% to 7% in just 2 weeks after we audited and optimized his main course sales page.
Results like these come from finding the one or two places where you're leaking the most potential revenue and fixing those first, not from overhauling everything at once. If your audit turns up more opportunities than we can tackle in one go, that's exactly how we'll prioritise: biggest bottleneck, most leverage, right now.
See What Creators Have To Say
❝
Her focus on empathy and value, rather than high-pressure tactics, has not only resonated with us but also with our clients and their audiences (...) You'll make more money with Monica's tactics!
Josip Belina // Funnel strategy lead / datadrivenmarketing.co
Monica is a trailblazer. No other copywriter out there right now is writing better “urgency” emails than she is.
Kyle Jordan // direct response copywriter / fullfunneldisclosure.com
Monica's knowledge of email conversions is unparalleled. Her ability to turn boring text into compelling story emails is a game changer and must have for every business!
Mark Savant // Podcast host at After Hours Entrepreneur
I have been working with Monica for several years now and am always impressed by her positive attitude and knowledge of online marketing. She has really shown me how to leverage my database and build campaigns and promotions that work. I love working with Monica and recommend her highly.
Damian Rocks // Course Creator / Starslikeyou.com.au
“GET MONICA TO HELP YOU! We always knew the top tier concepts - but we didn't know how to get there. Monica gives you the map and paves the road for you to take”.
MARGAUX DEL COLLO
“Her field of expertise is wide and she can help you connect the dots, offering advice concerning your next steps and moves, your attitude towards the future change, altering your overall view on the mundane problems into a mature, positive and proactive one.”
raluca bacinschi
"Most recently, we launched a new low-ticket offer for Piano In 21 Days: a 5-day piano challenge that leads into our higher-ticket program. Monica helped me map out the entire project and then handled the copy for the sales page and sales videos."
Jacques Hopkins, founder Pianoin21days.com & The Online Course Guy
How feedback works
When you have something ready for review, you send it over by email and we keep that thread open until it's resolved. Make sure comment access is turned on, I'll respond with a Loom video and/or comments directly in your document, and you can drop any follow-up questions right into the same thread.
There's no cap on revisions. That said, if one piece goes through more than four rounds, that's usually a sign we need to revisit the underlying strategy or brief together, rather than keep polishing the same draft.
Prefer something quicker for day-to-day questions? I can also send feedback as WhatsApp audio messages if that works better for you.
Turnaround time: maximum 48 hours.
Book your spot below and get expert help
€
950
per month, 4-month minimum
“
RITA AINSWORTH - human Potential coach / ritaainsworthcoaching.com
"Monica is one of the best when it comes to copywriting. Her specialty is info product promo emails. They don’t look like your bog standard sales emails but gosh they sell like hot cakes! If you get an opportunity then I would definitely recommend working with Monica!"
Faq.
I specialize in working with course creators, so my feedback is highly targeted to this space. I take the time to understand your unique course, audience, and goals, delivering recommendations that resonate with the students you want to reach.
Great question! I’ve had the privilege of helping many course creators just like you transform their copy and see real results—more clicks, more sign-ups, and that amazing feeling when your words truly resonate with your audience. With years of experience focused specifically on copy for courses, I know what makes students want to hit ‘Enroll’! My feedback is based on what’s actually worked for other creators, so you’re not getting theory; you’re getting tried-and-true insights that can make a difference.
Coaching is a collaborative type of work - it's not prescriptive. My recommendations are based on proven strategies, but you know your brand best. Feel free to pick and choose suggestions that align with your vision, and I’m here to discuss any feedback that may need clarification.
Due to the highly customized nature of this service, refunds are not offered. However, if after the first month you decide this is not worth your time, you can opt out - no questions asked.
About an hour's worth each in between our calls, that covers something substantial, like a full email promotion and sales page, a webinar, or a lead magnet funnel.
When you send something for feedback, we open an email thread and keep it open for updates. You send the item over (with comment access enabled), and I respond with a Loom video and/or comments in your document. Any questions or unclear points go straight into that thread. There's no limit on revisions, though if one asset goes through more than four rounds, it's a sign we need to revisit the initial strategy or brief rather than keep iterating.
Emails, landing pages, lead magnets, automations and social media content related to lead acquisition or promotions, plus webinar scripts, newsletter content, press releases, pricing strategy and course content or curriculum.
Mainly Loom recordings and/or comments in your document. If you'd like a channel for quick questions or updates, we can add WhatsApp — in that case, feedback comes through as an audio message.
Maximum 48 hours.
If social media is your main lead acquisition channel, it becomes a constant thread through our conversations, roughly 35% of our focus. To be specific: I help with the strategy behind lead acquisition, meaning the posts that send people to your lead magnets, not general content strategy or day-to-day posting.
Yes, as a natural part of our sessions, when we define your funnels, offers, promotions or lead-acquistion, we map that journey together. If you'd like a more in-depth, standalone mapping project, we can scope that separately, though I wouldn't start it until we've worked together for at least a month, so I can get properly familiar with your brand.
Yes — this is an ongoing part of our conversations.
Yes, this is typically part of your initial audit. I'll need access to your current tracking system or sheet to get started.
Yes — it's a regular part of our coaching sessions.
We look for the biggest bottleneck and prioritise based on the resources you actually have. There's no point trying to solve for everything at once, the audit should point to where the biggest leak is, and where you'll get the most leverage right now.
Yes — four months.
Yes, your price stays the same for as long as you remain a paying client. This is written into our Statement of Work.
It depends on what your biggest bottleneck is. For other course creators, the first three months saw wins such as: an increase in lead acquisition from social media once we've implemented a proper lead magnet. Increase in revenue thanks to implementing monthly promotions, improving evergreen funnels, optimizing webinars or implementing a tripwire funnel.
“
josip belina - funnel strategy lead / datadrivenmarketing.co
"Monica is one of the best direct-response copywriters I've ever worked with. Her focus on learning more and more about the clients she works with sets her apart from other copywriters. Monica isn't just writing the emails, she crafts stories based on the audience, avatar and her understanding of the course. "