Monica Badiu, Email Copywriter & Copy Coach

“I suck at writing”

“I can’t find my words”

“I don’t want to sound aggressive”

“Selling isn’t in my skill set”

“I hate everything I write”

“I don’t know where to start”

Can you tell what all these statements have in common?

Apart from having been said by business owners?

Don’t worry, I’ll reveal the answer right now.

It’s the focus on “I”.

Like there’s anything about writing copy that sells that’s about the business owner.

Listen up. This is one of the biggest secrets of persuasion, copywriters hold under the key (not really, seriously, I am just joking).

Make your copy about your audience. Not about yourself.

That’s where to start if you’re chasing “words that sell”, “how to write copy that sells”, “what makes good sales copy”.

In a recent podcast episode at Jottful, I laid down the process any business owner should use to improve their copy so they can increase leads and sales.

Watch the podcast episode below:

Watch this episode to learn:

  • how to gather intel from your prospects and customers to identify the specific words and phrases that motivate them to take action.

  • when and how to use these words to turn acquaintances and website visitors into leads — and leads into customers.

Business owners (and maybe the world at large?) believe that copywriters have the key to untouchable persuasion secrets.

The biggest thing that will make a difference in your copy right now is to write anything with these questions in mind:

“Who is the type of person that would benefit from my solution with the least time commitment?”

“Why should my reader care about this offer, this message?”

“How does this interest, helps, transforms my client?”

“How does my solution fit in my readers’ lives?”

“Is this relatable, true, achievable, realistic, valuable?”

“What are my readers’ alternative if they don’t go ahead with my solution?”

Long gone are the days of “Buy now, because I said it is awesome”.

Your audience has all of your competition at the click of a button.

But when you make your copy to focus on serving their pain points, frustrations, desires and objections, you will instantly stand out of the crowd.

About the Author

Monica Badiu is a passionate email copywriter and conversion strategist with over 13 years of experience in marketing. With a love for crafting emails that genuinely connect, she’s spent more than 25,000 hours honing her skills in customer-centric copywriting specifically for course creators. In 2023, her tailored strategies helped course creators around the world generate over $3 million in revenue, making her a trusted partner to some of the biggest names in the industry.

But for Monica, it’s about more than just writing emails; it’s about building relationships. She believes in creating value-driven content that doesn’t feel pushy or spammy but rather speaks to audiences on a real, human level. Alongside her work, she mentors and champions ethical marketing, helping course creators not only reach their revenue goals but also grow loyal, lasting connections with their communities.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
>