“I suck at writing”
“I can’t find my words”
“I don’t want to sound aggressive”
“Selling isn’t in my skill set”
“I hate everything I write”
“I don’t know where to start”
Can you tell what all these statements have in common?
Apart from having been said by business owners?
Don’t worry, I’ll reveal the answer right now.
It’s the focus on “I”.
Like there’s anything about writing copy that sells that’s about the business owner.
Listen up. This is one of the biggest secrets of persuasion, copywriters hold under the key (not really, seriously, I am just joking).
Make your copy about your audience. Not about yourself.
That’s where to start if you’re chasing “words that sell”, “how to write copy that sells”, “what makes good sales copy”.
In a recent podcast episode at Jottful, I laid down the process any business owner should use to improve their copy so they can increase leads and sales.