Monica Badiu, Email Copywriter & Copy Coach

Did you know?

On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. (Copyblogger)

This means that a good headline makes the difference between getting a prospect to read your sales page or moving on to something else.

So, if you’ve ever struggled to write effective headlines for your courses, I have a short video tutorial that will make this less of a pain the in ass.

In fact, with this simple technique, you can write not only better headlines that your audience will be able to relate to, but you’ll be able to write them faster and easier.

It’s called “customer language.”

And it simply means using the same language that your target audience would use. By speaking their language, you’ll be able to connect with them on a deeper level and write headlines that resonates with them.

For example, if you’re helping young parents, using terms like “busy mom” or “struggling to find time for me” will resonate much more than something generic like “parenting advice.”

So next time you’re stuck on what headline to write, try using customer language. It’ll make the process easier and help you connect with your audience on a deeper level.

And make sure you watch this video tutorial.

I’ll show you how to write a simple but effective headline using actual customer language for a course that teaches people how to speak better Spanish.

Want to improve your copywriting so you can sell more online courses? Here’s what to read next:

About the Author

Monica Badiu is an email copywriter and copy coach. She specializes in sales copywriting for online course creators who want to send emails that speak to their ideal customer and generate conversions without using fearmongering or pressure. She’s made clients over $3 million in 2023.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}