Before you can launch a new product or service, you need to make sure that there’s a market for it. You also need to know that it’s working the way that you want it to and meeting the needs of your target audience. Testing your product or service helps you to ensure you have a good idea of whether it’s viable and ready to be sold for real. One of the things you might do when testing your product is put together a landing page that helps you to test your idea. It can provide a low-cost way of gathering feedback and responses to your product idea and it can drive the development of your product.
When to Use Landing Pages to Test Your Product or Service
There are different times when you might feel that it’s appropriate to use landing pages to test out an idea or concept. You can do it when you only have a product idea, and perhaps some detailed text and images modeling what your product will be. It’s also a useful way to carry out tests during MVP app development or when developing other minimum viable products. You can use landing pages to nail down whether there’s a need for your product, if it solves a problem that your target market has, and whether you can monetize it.
Image from Pixabay – CC0 License
How to Write Copy for Your Landing Page
If you want to create landing pages to test out a new product, the page copy is one of the most important things. Landing pages need to be eye-catching and sleek, without overwhelming visitors with information. When you’re writing copy for your landing page, try to stick to your main value proposition. Don’t use lots of marketing speak that could confuse people. Start by addressing the problem you want to solve and telling people what your solution is. Use strong headlines and try to emphasize the benefits of your product, rather than the technical details about the features it has. Be concise and make sure you include a clear call to action.
Use Visuals to Support Text
Writing good copy is an important part of writing a landing page for your new product. However, you should also make sure that your copy is supported by visual elements. This might include images of your products or mockups if you don’t yet have a product that you can show. It’s also smart to think about the overall design and layout of your landing page. Try to keep it simple so that it’s easy to direct visitors where you want them to go.
Provide Value
If you want to increase conversions on your landing page, you need to provide value. You can offer something that encourages people to visit your website or submit their contact details. You might offer a free trial or perhaps some free resources such as access to some related content.
Landing pages can be effective for testing out a new product, but they need to be well-designed and written to be relatable and specific to your target audience.