Most online course creators rely on two big sources of traffic and customers: social media and organic search engine traffic. While this strategy can be effective, it carries high risks. You don’t own the algorithms. A change could break your business tomorrow.
It has happened. If a social media platform incorrectly or unintentionally bans your account, that’s it. You’re halted until you solve the problem. Google makes changes to its algorithm, suddenly you start to see a dip in your regular website traffic. Less people on your website = less students enrolled.
The good news is there is something you can do about it: building an email list and regularly emailing that list should be a key part of your overall marketing strategy. It’s not only protecting your business, it’s also making it more profitable.
The Power of Email Marketing
You have very little control over organic traffic and social media. However, with email marketing, you control everything about the process from start to finish. You own everything from the list itself to the content sent out through those emails.
This gives you much more autonomy over how you market your courses and allows for far more personalization than any other form of digital marketing.
Organic reach (social media and SEO) isn’t what it used to be. It’s so much more complicated to ensure your content is seen by your followers at the right time. This is particularly important when you’re running a promotion or a launch for your new course.
This doesn’t mean you shouldn’t be using social media to promote your course. It should be an asset that supports your lead generation and email marketing strategies. Just don’t rely on social media alone to get your message across and enrol new students.
Higher conversion rates
Emails offer higher conversion rates than any other form of digital communication.
No matter how much effort is put into optimizing a website’s content or calling attention to it on social media, email subscribers are far more likely to take action than people who simply stumble across a website or post on social media.
Plus, since most emails are tailored specifically to the interests of each subscriber (based on what they signed up for), they are more likely to convert into paying customers than those who come through organic search or social media channels.
Email helps to automate your revenue & relationship building
Yes, that means making money while you sleep. With email marketing you can automate certain parts of your course business so that you can focus on creating great content instead of spending all day managing individual emails or worrying about whether people have seen your latest posts in their newsfeeds!
With automated messages like welcome emails and abandoned email campaigns, you can create entire journeys that will ensure new subscribers receive valuable information right away, continue receiving helpful tips throughout their journey with your business and are given a chance to enrol in your course while you focus on other aspects of your business.
Building an email list should be seen as essential for anyone looking to sell courses online.
It offers far greater control over how people engage with our courses than any other form of digital marketing such as social media or SEO tactics – plus it offers higher conversion rates too! Automating certain tasks like welcome emails and drip campaigns will help save time and increase your conversions.