Monica Badiu, Email Copywriter & Copy Coach

March is a month full of possibilities, as the world emerges from winter and prepares for the fresh start of spring. As a course creator, you can use this time to engage your audience with timely and relevant content that resonates with their interests and needs. One effective way to do this is by leveraging popular holidays and events that happen in March.

Five national and international holidays in March you can talk about in your emails

As a copywriter who writes emails for course creators all the time, I can confidently say that any of the five holidays mentioned below can be great starts to your March email promotions.

  1. St. Patrick’s Day

St. Patrick’s Day is celebrated on March 17th every year, and is a cultural and religious holiday in Ireland that has become popular around the world. People typically wear green and participate in parades and other festivities.

2. International Women’s Day

International Women’s Day is celebrated on March 8th each year, and is a global day to celebrate the social, economic, cultural and political achievements of women, as well as to call attention to the ongoing struggle for gender equality.

3. Spring Equinox

The Spring Equinox marks the first day of spring in the Northern Hemisphere, and occurs around March 20th each year. It is the time when the length of day and night are approximately equal, and is celebrated in many cultures as a time of renewal and growth.

4. National Pi Day

National Pi Day is celebrated on March 14th each year, and is a day to celebrate the mathematical constant pi (3.14) and its significance in geometry and beyond. Many people celebrate by eating pie, hosting math-related events, and participating in other fun activities.

5. World Water Day

World Water Day is celebrated annually on March 22nd, and is a day to raise awareness about the importance of water and the need to conserve and protect this vital resource. It was first designated by the United Nations in 1993, and is celebrated around the world with events and activities focused on water-related issues.

That’s nice, but can you give me an example?

For instance, you can use St. Patrick’s Day as a theme to promote a course on Irish history, culture, or language. You can also use the holiday to talk about how people perceive luck or bad luck. Your email could inspire people into taking action and control over their life, simply by committing to making progress on their goal. It would be a good email for the Going-Going series.

Similarly, International Women’s Day can be a great opportunity to promote courses that celebrate the achievements of women or help empower them in their personal or professional lives.

The Spring Equinox can also be used to inspire people to learn new skills and embrace new beginnings. Sort of like “new year, new you” emails.

National Pi Day can be a fun way to promote courses on math, science, or engineering, and World Water Day can be a great opportunity to promote courses that focus on environmentalism, sustainability, or conservation.

By incorporating these holidays into your email campaigns, you can make your content more timely, relevant, and engaging, and connect with your audience on a deeper level.

Now, I don’t know what your courses are all about AND yes, chances are not all holidays are equally important to your audience, so remember to do some research to find holidays, events and news that your audience will find relevant.

About the Author

Monica Badiu is an email copywriter and copy coach. She specializes in sales copywriting for online course creators who want to send emails that speak to their ideal customer and generate conversions without using fearmongering or pressure. She’s made clients over $3 million in 2023.

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