The success of your email promotions is dependent upon your email deliverability.
If your emails are ending up in people’s spam folders, they won’t be able to engage with your content and you will miss out on potential customers.
Fortunately, there is a way to avoid this problem. In this episode of The Art Of Selling Online Courses, I talk to deliverability expert Adrian Savage. We’ll look at his SMART acronym for email deliverability and how it can help keep your emails out of the spam folder.
Here are some tips for keeping your emails trustworthy:
• Keep subject lines short and direct. Some brands can be flagged as spam if they overuse words like “free” or “special offer” in their emails.
• Make sure all images are properly compressed so that they don’t slow down delivery times.
• Ensure that all links in your emails are working properly.
• Use plain text rather than HTML whenever possible; HTML can often be interpreted as suspicious activity by mail providers.
• Avoid using too many exclamation points or other punctuation which could also trigger spam filters.
Google Postmaster Tools
Google offers its own set of tools specifically designed to help improve email delivery rates and avoid being flagged as spam.
These tools include reporting features which allow you to track how many of your emails have been delivered successfully as well as monitoring metrics such as open rates and click-throughs.
It also includes a “domain reputation” feature which provides feedback on how likely it is that your messages will reach their intended recipients without being blocked or flagged as junk mail.
Best Frequency When Sending Emails
When sending out emails, it’s important to strike a balance between being visible enough so that people don’t forget about you but not so often that you risk being seen as intrusive or annoying.
The best frequency depends largely on the type of content you’re sending out; if you’re offering valuable advice or tips then once every week or two should be enough, while more sales-oriented messages can usually be sent out more frequently without becoming overwhelming for readers.
Regardless, it’s always important to give people the option to unsubscribe from receiving emails if they no longer wish to receive them—this will not only keep them from feeling overwhelmed but also protect you from any potential legal repercussions associated with sending unwanted emails (which could happen if someone doesn’t remember signing up).
Keeping your emails out of the spam folder is essential for online course creators looking to maximize their results with email marketing.
Watch the entire episode to learn more about what you can do to ensure that your emails arrive safely in people’s inboxes instead of getting caught up in spam filters or blocked altogether due to suspicious activity triggers.
And if you want to learn more about deliverability from Adrian, go check out his tool deliverabilitydashboard.com.