Monica Badiu, Email Copywriter & Copy Coach

When it comes to selling online courses, the user journey of a prospect is key. The journey typically starts with the prospect discovering your course and ends with them making a purchase. But along the way, there are several things that can interrupt the journey and cause the prospect to drop out. In this post, we’ll explore some of the most common interruptions and what you can do to prevent them.

  1. Lack of trust

One of the biggest interruptions to the user journey is a lack of trust. If the prospect doesn’t trust you or your course, they’re unlikely to make a purchase. This lack of trust can come from a variety of sources, such as a poorly designed website, lack of social proof, or unclear messaging. To combat this interruption, it’s essential to establish trust with your prospects. You can do this by:

  • Providing testimonials and social proof on your website and in your emails.

  • Creating a professional and user-friendly website.

  • Offering a money-back guarantee.

  • Providing clear and transparent messaging about your course and what it offers.

    2. Lack of information

Another common interruption is a lack of information. If the prospect doesn’t have enough information about your course, they may not be able to make an informed decision. To combat this interruption, make sure to provide as much information as possible about your course. This can include:

  • Detailed course descriptions on your website and in your emails.

  • Course previews or demos.

  • Free trials or samples.

  • Frequently asked questions (FAQs) about your course.

    3. Distractions

Distractions can also interrupt the user journey. If the prospect gets distracted by something else, they may forget about your course or lose interest. To combat this interruption, it’s essential to keep your prospects engaged. You can do this by:

  • Sending regular emails with valuable content related to your course.

  • Creating a sense of urgency with limited-time offers or discounts.

  • Providing incentives for early sign-ups, such as additional course content or coaching.

  • Using retargeting ads to remind prospects about your course.

    4. Lack of motivation

Finally, a lack of motivation can interrupt the user journey. If the prospect doesn’t feel motivated to learn or improve, they may not see the value in your course. To combat this interruption, it’s essential to create a sense of motivation and urgency. You can do this by:

  • Focusing on the outcomes of your course, such as improved skills or career advancement.

  • Using social proof and testimonials to show the results that other students have achieved.

  • Providing a clear roadmap for the course and what students can expect to learn.

  • Offering incentives or bonuses for completing the course.

In conclusion, the user journey of a prospect is essential for selling online courses.

By understanding the most common interruptions and how to combat them, you can improve your course’s conversion rate and engagement. Remember to establish trust, provide enough information, keep your prospects engaged, and create a sense of motivation and urgency. Good luck with your course sales!

About the Author

Monica Badiu is an email copywriter and copy coach. She specializes in sales copywriting for online course creators who want to send emails that speak to their ideal customer and generate conversions without using fearmongering or pressure. She’s made clients over $3 million in 2023.

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