Monica Badiu, Email Copywriter & Copy Coach

Creating an effective email campaign is critical to driving course sales. But how do you write emails that convert subscribers who are not aware of your product, as well as those who are already product aware?

In this blog post, I’ll share a few email ideas that are tailored to different levels of subscriber awareness, from those who are completely unaware of your course to those who have already expressed interest in it. So whether you’re just starting out or looking to take your email marketing to the next level, read on for tips and strategies that will help you to sell your course to both unaware and aware subscribers.

  1. Unaware Subscribers

For those subscribers who are not yet aware of your product, you can use the following types of emails to generate interest and awareness:

  • Introduction Emails: Use an introduction email to introduce yourself, your course, and your brand to your subscribers. Share your background, your expertise, and your passion for teaching. This type of email is an opportunity to establish a connection with your subscribers and pique their interest in your course.

  • Curiosity Emails: Use a curiosity email to spark interest and make subscribers curious about the skill they could gain from your course. Ask a question or make a statement that captures their attention and piques their interest in learning more.

  • Benefits Emails: Use a benefits email to highlight the benefits of learning the topic that your course teaches. Focus on the positive impact it can have on the learner’s life, whether it’s gaining a new skill, advancing in their career, or achieving a personal goal.

  • Storytelling Emails: Use a storytelling email to share a personal story or experience that relates to your course topic. This type of email can help to create an emotional connection with your subscribers and demonstrate the relevance and value of your course.

2. Product Aware Subscribers

For those subscribers who are already aware of your product, you can use the following types of emails to move them towards purchasing:

  • Testimonial Emails: Use a testimonial email to share a success story or positive feedback from a satisfied customer. This type of email can be highly effective in building social proof and creating a sense of trust and credibility with your subscribers.

  • Limited Time Offer Emails: Use a limited time offer email to create urgency and incentivize subscribers to make a purchase. Offer a discount, a special bonus, or another type of incentive that is only available for a limited time.

  • Upsell Emails: Use an upsell email to promote an upgraded version of your course or an additional product or service that complements your course. This type of email is an opportunity to increase the value of the purchase and encourage subscribers to invest more in their learning journey.

By tailoring your email campaign to the different levels of subscriber awareness, you can create an effective and engaging campaign that drives course sales.

Use introduction emails, benefits emails, curiosity emails, and storytelling emails to generate awareness and interest among those who are not yet familiar with your course, and use testimonial emails, limited time offer emails, and upsell emails to move product aware subscribers towards making a purchase.

With these tips and strategies, you’ll be well on your way to creating a winning email campaign that converts subscribers into satisfied customers.

About the Author

Monica Badiu is an email copywriter and copy coach. She specializes in sales copywriting for online course creators who want to send emails that speak to their ideal customer and generate conversions without using fearmongering or pressure. She’s made clients over $3 million in 2023.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}