Monica Badiu, Email Copywriter & Copy Coach

Are you a course creator looking for fresh ideas to engage your email subscribers in the month of July? With summer in full swing, there are plenty of opportunities to tap into seasonal themes and events to provide value to your audience.

In this blog post, I compiled a list of topics for your emails in the month of July, from national holidays to summer-inspired content.

And the best part? These ideas can work for any type of course, whether it’s related to fitness, cooking, business, or any other topic. If you have a hard time connecting these topics to what you do, think about a personal story.

It could even be, hey, it’s so hot over here so I took the kids for ice cream and while we were waiting in line… something struck me as odd.


This book is a must-read for you if you struggle with [problem] + plus 5 other great reads for your summer reading list


Before I figured out the best weight plan loss for my body type, I used to hate summers. It was the middle of July… and yet, I would wear full-length sleeves and jeans at 86+ F.


Back in the days, I used to spend all my summer at home. Not because it was a choice, but because I was struggling financially. I hated it. My kids hated it. And my husband dreaded it because we were all in such a bad mood. It took me a while to figure out how to have fun during a scorching summer on a budget. So, if that sounds like you, here are a few things you can do to enjoy summer on a budget.


July is such a great time to be alive. Sun is shining (a bit too much though) and everyone is having ice cream for breakfast. If you’re anything like I was before I discovered [solution] you know how easy it can be to indulge yourself into the mouth-watering and refreshing experience of a 3-scoop ice-cream… only to regret it shortly after… I mean really, who wants to workout at 86 degrees F? So, how about this:

I have a list of healthier alternatives to ice cream that will help you cool down without gulping on too many calories. Plus, they are super delicious and kids love them.


A few years ago, my in-laws decided they will spend July 4th at our place. My wife was over-the-moon, and so was I… with one caveat. They expected a barbecue. The big, festive, mouth-watering fiesta of burgers and dogs and everything else. The only problem? We’re all vegetarians…. So here’s what I did instead:

So, let’s dive in and get inspired!

Celebrate Independence Day, 4th of july

Take this opportunity to connect with your audience on a personal level by sharing your own experience of celebrating Independence Day, or how you plan to celebrate this year. If it aligns with your course topic, you can also share tips for having a safe and enjoyable holiday.

For more 4th of July ideas, go to

National Ice Cream Month

Whether or not your course is related to food, everyone loves ice cream! Consider sending out an email with your favorite ice cream recipe, or asking your audience to share theirs. You can also relate this theme to self-care and encourage your subscribers to take a break and indulge in a sweet treat.

Look for this offer in your app, today only.

‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

Summer Reading List

Share your top book recommendations for the summer, or ask your audience to suggest their favorite reads. You can also relate this to your course topic by sharing books that align with your subject matter.


National Grilling Month

If your course is related to food or cooking, this is the perfect theme to incorporate into your email content. Share grilling tips and recipes, or ask your audience to share their favorite summer grill recipes.

International Day of Friendship

Use this day as an opportunity to thank your subscribers for being a part of your community and supporting your course. You can also encourage them to connect with each other and make new friends by sharing a community resource or hosting a virtual meetup.

World Emoji Day

Get creative and have some fun with this theme by sending out an email with your favorite emojis and asking your subscribers to share theirs. You can also relate this theme to communication and encourage your audience to use emojis to enhance their online conversations.

You can try and a bolder approach as well:

National Watermelon Day

Similar to National Ice Cream Month, this theme is a fun way to incorporate food and self-care into your email content. Share watermelon recipes, health benefits, or even beauty tips that use watermelon as an ingredient.

Summer Travel Tips

Share your favorite travel destinations or ask your audience to suggest theirs. You can also relate this theme to your course topic by sharing tips for studying or learning on the go.

National Relaxation Day

Encourage your audience to take a break and practice self-care on this day. Share relaxation techniques, meditation tips, or even a calming playlist to help your subscribers unwind.

Back-to-School Season

Even if your course is not related to education, the back-to-school season is a universal experience. Share tips for organizing or planning for the upcoming school year, or relate this theme to personal growth and encourage your subscribers to learn something new.

Remember to always focus on providing value and new perspectives, rather than solely promoting your course.

For more email ideas and tips on engaging your audience, check out our blog for additional resources.

About the Author

Monica Badiu is an email copywriter and copy coach. She specializes in sales copywriting for online course creators who want to send emails that speak to their ideal customer and generate conversions without using fearmongering or pressure. She’s made clients over $3 million in 2023.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}