I don’t know about you, but I have a long list of podcasts I cherish, and recently I’ve had the pleasure to join Jon Tromans at the Not Another Marketing Podcast.

We talked copy strategies, call to action buttons, customer research. And how do we actually like get a sale to sound like it’s not really a sale and not very spammy.

You can listen to this episode below and if you scroll below you’ll discover some of the highlights of this episode.

Episode highlights

UNDERSTANDING THE IMPORTANCE OF CONTEXT:

When it comes to crafting compelling email campaigns, context is everything. During our chat, I emphasized the significance of understanding the “why” behind each email. It’s all about aligning your content with what’s currently relevant to your audience. By addressing timely issues or situations they’re facing, you instantly grab their attention and make your emails a part of their ongoing conversation.

ELEVATING THE SUBJECT LINE:

We all know the subject line is the gatekeeper to your email’s content. Instead of resorting to gimmicky tactics, I recommend crafting subject lines that genuinely pique curiosity. The goal is to spark interest, not impose urgency. By focusing on relevancy, you’re far more likely to entice readers to explore further.

BALANCING CONSISTENCY AND STRATEGY:

Finding the right balance between consistent communication and strategic planning is key. I highlighted how mapping out your emails well in advance helps you avoid the last-minute scramble that can lead to uninspiring campaigns. Think of it as nurturing a relationship – you wouldn’t reach out sporadically after years of silence and expect a warm reception. The same goes for your emails.

THE CUSTOMER-CENTRIC APPROACH TO CONVERSIONS:

During our discussion, I stressed the importance of understanding your customers’ perspectives and addressing their actual needs. My advice? Craft your emails as if you’re offering advice to a friend. Guide them through potential solutions without being pushy. By focusing on helping rather than selling, you’ll foster a genuine connection.

UTILIZING BEHAVIORAL INSIGHTS:

I can’t stress enough how understanding customer behavior can transform your email game. Insights from surveys and interactions can help you tailor your copy precisely. I shared examples of how these insights can be used to address objections and create personalized email experiences. The result? Improved engagement and resonance.

RETHINKING CALLS TO ACTION (CTAS):

Now, about CTAs – I offered a unique perspective. Instead of thrusting CTAs right at the beginning of your emails, I suggested placing them further down. This approach encourages your readers to engage with your content first, ensuring that conversions are driven by genuine interest rather than hasty clicks.

There’s a lot more to discover.

If email marketing sounds interesting but it is baffling, do give this episode a listen. It will make things much clearer.