Monica Badiu, Email Copywriter & Copy Coach

Today, let’s delve into the captivating world of future-based emails and unravel how they can effortlessly engage your audience within your narrative. Recently, I stumbled upon an email that perfectly exemplifies this technique. So, settle in as we dissect and learn from a master email marketer, Kevin Rogers.

But before we jump into that, let me re-introduce myself. I’m Monica, an email marketing copywriter at Course Creators. Over the past couple of years, I’ve had the incredible privilege of collaborating with some remarkable individuals, helping them bridge the gap between their courses and eager students. Through this journey, I’ve facilitated multiple seven-figure success stories. My mantra? Selling without the hard sell. However, this isn’t about just providing free value; it’s about strategic communication that effectively conveys the value of your course.

Now, let’s dive into the treasure trove of Kevin Rogers’ email. Intriguingly titled “It’s Saturday Morning,” this email is a prime example of the future-based approach. Join me in dissecting its ingenious composition.

Kevin’s email starts innocently enough, “Hi there. Take a short journey to the future with me. It’s Saturday, October 7th, 2023.” Immediately, he sparks curiosity. His words invite you to step into a different reality, setting the stage for an immersive experience.

As I read through, I notice the subtle psychology at play. Kevin introduces relatable scenarios, like friendly conversations and moments of connection, weaving a web of positive emotions. This, my friends, is the essence of a future-based email—it takes you on a journey from your present state to a promising future made possible by a specific action.

What I find particularly intriguing is employing storytelling to build anticipation. He gradually unveils the event he’s describing—a conference in Nashville. Notice how he refrains from thrusting the offer in your face. Instead, he lets the scenario unfold organically, much like a captivating story.

The email then delves deeper into the transformative power of the experience. It’s not just about networking; it’s about growth. Kevin cleverly taps into our innate fear of missing out, highlighting that this Saturday is different—it transforms you. And here’s the beauty of it: by the time you reach the call to action, you’re already envisioning the future he’s painted. The offer becomes a logical step towards realizing that future.

This approach—selling without the overt sales pitch—is where the magic happens. Kevin strategically bypasses common objections by letting you visualize the benefits. He leads you to conclude that missing out on this experience is the real risk.

As I wrap up this breakdown, I’m compelled to give Kevin’s email a solid 10 out of 10. It masterfully demonstrates the future-based technique, subtly guiding readers to see themselves in a different light. This method isn’t limited to copywriting superheroes; course creators, coaches, and any business seeking an authentic connection with their audience can leverage this approach.

So, there you have it—a peek into the art of future-based emails. The next time you’re drafting a promotional email, consider the power of storytelling, positive emotions, and the promise of transformation. And remember, selling without selling isn’t just a strategy; it’s an invitation to paint a brighter picture of the future.

About the Author

Monica Badiu is an email copywriter and copy coach. She specializes in sales copywriting for online course creators who want to send emails that speak to their ideal customer and generate conversions without using fearmongering or pressure. She’s made clients over $3 million in 2023.

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