Using testimonials in emails can be an effective way to build trust and credibility with your subscribers and drive conversions.
Here are some tips on how to use testimonials in emails:
-
Choose relevant testimonials: Make sure the testimonials you use in your emails are relevant to the content of the email and the product or service you are promoting.
-
Highlight specific benefits: Use testimonials that highlight specific benefits or results that your subscribers can expect from your product or service.
-
Include social proof: Make sure the testimonials include the name and photo of the person providing the testimonial, as well as any relevant credentials that can increase credibility.
-
Use visuals: Consider using visuals, such as images or videos, to showcase the testimonials and make them more engaging for your subscribers.
-
Use them strategically: Use testimonials strategically in your emails, such as in the subject line, header, or call-to-action.
Here are some examples of how to use testimonials in emails:
-
Use a testimonial in the subject line to grab your subscriber’s attention: “Discover How Sarah Increased Her Email Open Rates by 50%”
-
Use a testimonial in the header or subheader to highlight specific benefits: “Learn How to Build a Profitable Online Business – As Seen on CNN Money”
-
Use a testimonial in the body of the email (or PS) to build credibility: “See What Our Customers are Saying About Our Product” and include a few relevant testimonials.
-
Use a testimonial in the call-to-action to encourage conversions: “Join Thousands of Satisfied Customers – Start Your Free Trial Today!”






Overall, using testimonials in emails can be a powerful way to build trust and credibility with your subscribers and drive conversions.
By choosing relevant testimonials, highlighting specific benefits, including social proof, using visuals, and using them strategically, you can maximize the impact of testimonials in your email marketing campaigns.
Want to learn more about using testimonials to promote your course? Here’s what to read next:
-
How to Leverage the “New Year, New Me” Mindset to Boost Your Course Sales
Every January, millions of people reflect on the past year and set ambitious goals for the future. They want to save money, get healthier, learn new skills, or advance their careers. For course creators, this is a unique window of opportunity to position your offerings as the key to unlocking their 2025 dreams. But here’s…
-
The Anatomy of a High-Converting Holiday Email: MasterClass Edition
When do you buy your Christmas gifts? Are you the early bird, ticking everything off your list before December hits? Or maybe you’re a last-minute gifter, grabbing presents in the final days? No matter your style, one thing is certain: a lot of people are still shopping in December. And here’s the kicker—if you’re a…
-
How We Helped Course Creators Make $400K on Black Friday
If you’re a course creator gearing up for Black Friday, this blog post is for you. Recently, I had the chance to dive deep into strategies for running successful Black Friday promotions during my interview on The Art of Selling Online Courses podcast. We talked about everything from creating irresistible offers to engaging your audience…
-
Create Black Friday Emails that Convert: Advice from Launch Copywriter Nikki Trailor
Most people assume that Black Friday emails are simple—just announce a discount, and you’re done. But let’s be honest, crafting these emails can feel too ‘salesy’ and a bit off-putting. The experts, however, approach it differently. Today, I’ve brought in a fellow copywriter to share some tips on how to write Black Friday emails that…
-
Black Friday Emails: Tips for Leveraging Urgency and Scarcity
It’s tempting to think that the only way to win for Black Friday is by offering and communicating the highest discounts. But the truth is, your audience isn’t just looking for the cheapest price. They’re looking for something they can trust, something that solves their problem. So in this episode of Master The Inbox, we’re…