Monica Badiu, Email Copywriter & Copy Coach

As a course creator, one of the most powerful tools at your disposal for driving sales is the use of testimonials.

Testimonials provide social proof and show potential students that your course is valuable and effective. However, not all testimonials are created equal.

There are many different types of testimonials, each with their own unique benefits and drawbacks.

In this post, we’ll explore some of the most common types of testimonials and provide examples of how they can be used effectively on your online course page.

Whether you’re just getting started or looking to improve your sales page, this guide will help you understand the different types of testimonials and how to use them to boost conversions.

  1. Customer Quotes

Customer quotes are one of the most common types of testimonials and are often used to provide quick snippets of positive feedback about a course.

  • These quotes can be used throughout your sales page, including on the main course landing page, checkout page, or within the course itself.

  • To make the most of customer quotes, choose quotes that speak directly to the benefits of your course and highlight the unique value you provide.

Example from Marie Forleo’s Business School sales page (btw check Floret Flower Farm, their Instagram is dreamy)

2. Images

Images are another effective way to showcase positive feedback about your course.

  • Using images of your satisfied customers can add a personal touch to your testimonials and help to increase credibility.

  • For example, you could include a headshot of a student next to a quote or use images of students holding up certificates or diplomas.


3. Case Studies and Success Stories

Case studies and success stories provide more in-depth information about how your course has helped specific students achieve their goals.

  • These testimonials can be particularly effective if you’re selling a course that promises to help students achieve a specific outcome, such as launching a successful business or improving their health.

  • To make the most of case studies and success stories, choose stories that are relatable and show the transformation that your course provides.

Example from BossGramAcademy

4. video

Video testimonials can be especially powerful because they provide a personal touch and help to build trust and credibility with potential students.

  • These testimonials can be used on your course landing page or within the course itself.

  • When creating video testimonials, be sure to provide a specific question or prompt for your students to answer to ensure that the video stays on topic.

5. Customer Interviews

Customer interviews can provide a more conversational and in-depth look at your course and how it has helped specific students.

  • These interviews can be conducted in a variety of formats, including audio, video, or text.

  • To make the most of customer interviews, choose students who have had a particularly positive experience with your course and are willing to share their story in detail.

Example of video customer interview from Ninos de Ahora

6. User-Generated Content

User-generated content refers to any content created by your students that can be used as a testimonial.

Example from Teal Swan’s Facebook page

Example from SpiritDogTraining’s Facebook page

There’s even more on TikTok, Instagram and YouTube. Sometimes all you have to do is search your brand and you’ll find UGC in the results.

Want to learn more about using testimonials to promote your course? Here’s what to read next:

About the Author

Monica Badiu is an email copywriter and copy coach. She specializes in sales copywriting for online course creators who want to send emails that speak to their ideal customer and generate conversions without using fearmongering or pressure. She’s made clients over $3 million in 2023.

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