I’ve been receiving this question a lot lately:

“What is a good course on email marketing for beginners?”

So, if that sounds like you, today I want to introduce you to the best, most affordable, email marketing course I paid for in 2023.

Before I reveal the name, here’s a disclaimer:

• I am not an affiliate of this email marketing course
• I am sure there are other email marketing courses out there that are better
• I find it’s a pretty good value for the $37
• It’s great for beginners (so if you’re an advanced email marketing copywriter, you might not see it as good)
• It’s one of those online courses that teach the WHY rather than the what (something I love)
• It teaches something I’ve been sharing with my coaching students and doing when I write email campaigns, so I can stand by the process and the reason behind this email marketing strategy

In September 2023, I invested in 2 different email marketing courses. One was $37. The other one was $997. One I bought through an affiliate, and it was because of brand recognition and social proof (not testimonials or case studies). The other one I bought because of problem/need recognition. One I regret buying.

The other one I’ll add to my toolkit of email marketing essentials for beginners.

Introducing: The Story Sales Machine a course on email marketing by Bill Mueller (only $37)

I found this course through an ad on my Facebook newsfeed. It didn’t just randomly get there. Over the summer, I started working with a new client, a course creator with a powerful personal brand. I didn’t have much experience with personal brands, so I wanted to update my email marketing skills. And the best way to improve email campaigns for a personal brand is also the most difficult one.

It’s storytelling.

The only problem with personal brands is that their stories live inside their mind. It’s not the stories you can tell about a product, a student, or the audience. But that’s a story for another blog post.

So, through the magical powers of algorithms and targeting, this ad reached me at the right time. It was exactly what I was looking for. I clicked purchase and was pleasantly surprised to discover that $37 was a steal.

What’s inside?

• The main training part is a 2hrs long webinar that lists tactics, processes and examples of sales emails using stories.
• I got a few bonuses with it, like a case study breakdown, a collection of Mueller’s best performing emails and two more.
• There’s no email marketing certification with this course btw. If you’re looking for a course that offers a digital marketing certification I recommend Digital Marketer.

So, why do I recommend it?

• It’s a steal for the price (only $37, should be at least $370)
• It takes a similar approach to mine when it comes to writing and strategizing email marketing campaigns. It’s the focus on delivering value, nurturing and educating rather than pressuring subscribers into taking action because of a discount.
• It does teach tactics and processes, but it focuses a lot on understanding the WHY behind using email marketing in your digital marketing strategy, which I find to be very important. Many people send email campaigns because they think that’s what they need to do, but because they do it without a strategic approach, the results aren’t what they expect.
• It’s a quick, comprehensive email marketing course. About 2hrs of video training and an additional 2-3 hours going through the bonuses.
• While it does a good job of teaching a comprehensive email strategy, it’s not packed with advanced email marketing strategies, which makes it a great choice for beginners or intermediate people who are looking to develop their email marketing skills.
• That being said, as an email copywriter myself I love seeing behind the scenes of successful email marketing campaigns and understanding the thought process that goes behind choosing a specific story or tackling a specific objection.
• It teaches about using email marketing to tackle your prospects’ objections in a tactful but direct way. It’s one of the things I prioritize as an email marketing specialist when I consult course creators or write sales emails, and I loved how detailed Mueller’s process is for uncovering and tackling sales objections in emails.
• If you’re a beginner, this course also teaches you when and how to use your story-based emails (automations, daily updates, individual campaigns etc), so if it’s email marketing basics you’re interested in I think you’ll find this email marketing training pretty good.
• If you’re interested in contact management, deliverability, automations aka the technical elements of email marketing, you might want to search for other courses. This training only teaches you how to find good stories for your marketing emails. If you’re a copywriter, you’ll love it.

What are the best email marketing courses?

Go to Google and type “best email marketing course for beginners,” and you’ll find so many options. It’s overwhelming to choose just one and know 100% it’s the right one for you.

My advice is to think about what you want to learn and what you need it for.

For instance, if you’re just wondering if email marketing is something that could be of interest for your brand, you can try free email marketing courses or a beginner training from Skillshare or Udemy. Most email marketing platforms have their own learning areas, so you can try that as well.

If you’re after an email marketing certification, then I recommend Digital Marketer’s Email Marketing Mastery. You’ll get the essentials of email marketing – everything from strategy, to building an email list, setting up a marketing automation, segmentation, copywriting etc. It’s a really good email marketing essentials course and Digital Marketer is a known by business owners as an authority.

If you’re a copywriter and want to improve your writing or email strategy skills and get a certification to showcase, I recommend AWAI’s The Ultimate Email Copywriting Mentorship & Certification, and everything Copyhackers’ have on email marketing.

If you’re an online course creator, I suggest you learn email marketing from someone who has spent a lot of time testing and refining what works for your industry and type of audience. I like Copyhacker’s Seven Figure Emails course or 10x Launches to be one of the best email marketing courses for copywriters who work with course creators.

If you’re in ecommerce, then I suggest you learn from an email marketing specialist who’s has a lot of experience in this area. Chris Orzechowski is my go-to copywriter in this area.

If you’re an affiliate or you have an authority website and want to add email marketing to your marketing channels, then learn from someone who has done it. Matt Diggity’s The Affiliate Lab is geared towards this niche.

If you’re in b2b, marketing emails are different to courses or selling product. Meaning it’s better to learn the strategies for your industry from someone who has done it.

If you’re looking for help with learning how to use specific email marketing tools, reach out to the platform. They will probably have their own courses.

Regardless of what some people are saying, email marketing is here to stay.

So, even if you’re not considering becoming an email marketing copywriter or specialist, knowing how this channel works should be part of your basic digital marketing skills.

There are plenty of options to choose from when it comes to email marketing courses. Start with free email marketing courses if you don’t feel like investing in a paid course or you’re not looking for an email marketing certification.

Let me know in the comments: what email marketing courses have you tried?