Monica Badiu, Email Copywriter & Copy Coach

95% of customers read online reviews before they choose to purchase something. Additionally, 58% of these shoppers say they are willing to pay more for products that have good reviews.

Testimonials aren’t just a nice thing to have anymore. They will make or break your business, but asking for a testimonial is one of the most tedious, boring things ever.

You’ve definitely seen the emails – and all those blog posts that share ChatGPT generated testimonial request templates…

They are supposed to make your life easier as a creator.

Copy-paste and that’s it…

But what most people don’t get is that not all testimonials are gold. Some might even hurt your brand, while others are just… mediocre.

So, what if there was a better way?

Yoast has a great example and it’s what I’m showcasing in this week’s email review. Here’s where to watch it:

Want to learn email copywriting?

Start by analyzing what others are doing. My Email Teardown series showcases some of the best (and sometimes worst) examples of sales emails that have hit my inbox. Here’s the link to the playlist. I publish new email reviews every week.

Are you a course creator?

Email marketing is one of those channels you should be developing early on in your business. Here are The 9 Email Automations Every Course Creator Needs to make bank, enroll students, and nurture audiences.


Hi! I’m Monica. I help course creators enroll, engage, and educate audiences through customer-centric email copywriting. I’ve been privileged to partner with course creators from all over the world. And I’ve seen this customer-centric approach to email marketing work every time.

The best part? It’s not about the sale.

Email marketing is a fantastic channel because it builds trust, delivers value, and positions the brand as a partner. Read more on my blog or listen to Master The Inbox, the podcast where I share all my conversion secrets.

About the Author

Monica Badiu is an email copywriter and copy coach. She specializes in sales copywriting for online course creators who want to send emails that speak to their ideal customer and generate conversions without using fearmongering or pressure. She’s made clients over $3 million in 2023.

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