Are your emails getting lost in the inbox clutter? Do you want to create emails that your audience can’t wait to open and read? In this video, I’m going to share three powerful tips to help you write emails that truly connect with your audience. Whether you’re sending a sales email or a newsletter, these tips will make your content relevant, engaging, and irresistible.
- It’s not about you
This is the difference between serving and using your audience. If you’re in it because you truly care about helping your audience achieve a goal or solve a problem then your content is geared towards them. Yes, even when you’re sending a sales email.
- Is it relevant to your audience?
What is relevant to you might not be relevant to your audience and when it comes to content marketing – it’s through Relevancy – you can establish a connection.
So, what does that mean?
A simple answer means writing emails that align with your audience’s interests, needs and aspirations. So, here’s an example:
You are teaching fitness and weight loss online. You are the image of the outcome your audience is after. And while it’s cool to see behind the scenes and learn what you do every day to stay fit – that might not be relevant to where they’re at right now. Struggling to lose weight, stay fit, find motivation to work out every single day.
So to connect with your audience you have to go back in time and remember what did you need to hear when you were just starting out your fitness and weight loss journey. I talk more about relevancy in episode 5 of my podcast, Master the Inbox. You’ll find a link in the video description.
Context is KING when it comes to email marketing. Meet your audience where they’re at and they will pay attention to your emails. Here’s what I mean by this – and no, it’s not only about being “seasonal” w your emails.
By using context you can bring your audience’s awareness back to the problem you can solve.
What that means practically is finding situations, themes and topics your audience already has some awareness of and find a way to connect your offer to that.
Very important: these topics should be something that your audience cares about. So if you’re going to talk about mercury retrograde to a business-focused audience, then make sure you’ve got enough data that suggests that’s something they’re actually interested in.
Examples:
-Tackling new year resolutions
-How to navigate a wave heat
-Inflation, change in legislation
-End of fiscal year
Here you go. Now you know. If you want to learn more about writing sales emails that work without being salesy or spammy, subscribe to my channel.
You’ll get weekly email reviews, tutorials and so much more.
And if you’ve got a question, drop it in the comments section.
Want to learn email copywriting?
Start by analyzing what others are doing. My Email Teardown series showcases some of the best (and sometimes worst) examples of sales emails that have hit my inbox. Here’s the link to the playlist. I publish new email reviews every week.
Are you a course creator?
Email marketing is one of those channels you should be developing early on in your business. Here are The 9 Email Automations Every Course Creator Needs to make bank, enroll students, and nurture audiences.
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Hi! I’m Monica. I help course creators enroll, engage, and educate audiences through customer-centric email copywriting. I’ve been privileged to partner with course creators from all over the world. And I’ve seen this customer-centric approach to email marketing work every time.
The best part? It’s not about the sale.
Email marketing is a fantastic channel because it builds trust, delivers value, and positions the brand as a partner. Read more on my blog or listen to Master The Inbox, the podcast where I share all my conversion secrets.