“Why is nobody buying my course?”
“I’ve had my sales page live for a few weeks now, and apart from my friends and family, nobody else enrolled in my course.”
Sound familiar?
It’s a sinking feeling. Doubt creeps in when days pass, and ZERO sales come in. Makes you wonder if creating a course, or that course, was a good investment of your time and effort.
So what now? Do you scratch that course from your shop and go back to the drawing board?
I suggest you watch this week’s video.
I’m sharing three of the most common reasons courses aren’t selling. You’ll also find a few ideas to turn things around.
Now, this isn’t theory.
It’s knowledge gathered from working with dozens of course creators and having the opportunity to see behind-the-scenes, auditing their offers, seeing their funnels and working on their positioning and sales copy.
Watch the newest video right here.
Tip 1: Know Your Audience Inside Out
The first and most crucial step is understanding your target audience. Who are they? What are their pain points, needs, and desires? Without this knowledge, you’re shooting in the dark.
Example:
Let’s say you’re creating a course on digital marketing. You need to know if your audience is beginners who need the basics or advanced marketers looking for cutting-edge strategies. Tailor your content, language, and marketing to meet their specific needs.
Actionable Step:
Create a detailed buyer persona. Survey your potential audience, join forums, read reviews on similar courses, and use social media to gather insights. The more you know, the better you can serve them.
Tip 2: Craft a Compelling Value Proposition
Why should someone choose your course over others? This is where a strong value proposition comes in. It’s not just about what your course covers, but the unique benefits it offers.
Example:
Instead of saying, “This course covers SEO,” say, “Master SEO to rank #1 on Google and drive traffic in just 30 days.” Highlight the transformation your course promises.
Actionable Step:
Write down the top three unique benefits of your course. Use these in your marketing materials, landing pages, and course descriptions to clearly convey the value you provide.
Tip 3: Build Social Proof and Credibility
People buy courses from creators they trust. Building credibility and social proof can significantly influence buying decisions.
Example:
Include testimonials, case studies, and success stories from previous students. If you’re new, offer the course at a discount to a few beta testers in exchange for honest reviews.
Actionable Step:
Reach out to past students or offer a trial version of your course. Gather feedback, testimonials, and use them to build trust with potential buyers. Display these prominently on your sales page.
So, if your courses aren’t selling, don’t lose hope. Remember these three tips: know your audience, craft a compelling value proposition, and build social proof. By implementing these strategies, you can turn your hard work into a successful, profitable course.
Thank you for joining me today. If you found this helpful, be sure to subscribe for more tips on creating and selling online courses. Happy teaching!
Want to learn email copywriting?
Start by analyzing what others are doing. My Email Teardown series showcases some of the best (and sometimes worst) examples of sales emails that have hit my inbox. Here’s the link to the playlist. I publish new email reviews every week.
Are you a course creator?
Email marketing is one of those channels you should be developing early on in your business. Here are The 9 Email Automations Every Course Creator Needs to make bank, enroll students, and nurture audiences.
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Hi! I’m Monica. I help course creators enroll, engage, and educate audiences through customer-centric email copywriting. I’ve been privileged to partner with course creators from all over the world. And I’ve seen this customer-centric approach to email marketing work every time.
The best part? It’s not about the sale.
Email marketing is a fantastic channel because it builds trust, delivers value, and positions the brand as a partner. Read more on my blog or listen to Master The Inbox, the podcast where I share all my conversion secrets.