Monica Badiu, Email Copywriter & Copy Coach

They say that it takes a village to raise a child. 

And you can apply the same principle to your business. It takes a lot of time, effort, and energy to build a successful operation, and it’s just not feasible to think that one person can do it all. If you’re going to have success in the business world, then you’ll do so with people by your side.

In this post, we’re going to run through some of the key players who will make or break your business. Make sure you have these people in place, and the future of your business will look much brighter.

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Ideal Customer

Your business doesn’t exist for your benefit. It’s there for your customers’ benefit. Make them happy, and virtually everything to do with running a business will be more straightforward. After all, having a happy customer base is a pretty great sign that a business is doing well.

Of course, to make them happy you’ll need to know who they are. Having a solid idea of who your ‘ideal customer’ is will help you to make strategic decisions in line with what that customer is looking for. Ultimately, if you’re ticking those boxes, then positive reviews, word of mouth referrals, and more sales will be much more likely.

Dedicated Staff

Two businesses could have the same prospect of success and end up in entirely different places. It all comes down to the staff who are doing the legwork. If you have a team of talented, dedicated employees, then success will be much more likely. On the other hand, if your staff is uninspired and low-quality, then it’ll be difficult for your business to reach its full potential. If you don’t already, then it can pay to put together a hiring process that attracts the best candidates.

Outside Experts

Your team of employees won’t have all the skills you need to grow your business. Specialist tasks will require the help of outside experts. For instance, let’s think about your website’s search engine ranking. This is important for most businesses, and it’s absolutely essential for some businesses, such as eCommerce companies. In that scenario, it would be much better to work with an ecommerce SEO agency rather than attempting to improve your SEO in-house, since the agency will know exactly what to do to get your website further up the results page. That’s just an example of when you might need outside experts. In truth, if the task is complex, repetitive, or time-consuming and you can’t easily do it in-house, then hand it over to another company.

Your Competition

Having competition for customers can feel like a bad thing, but in reality, the opposite is true. Competition keeps businesses from taking their customers for granted; it pushes you to continue improving your goods and services. While you should primarily focus on your own operations, it’s worthwhile keeping tabs on what your competitors are up to — it might just have a big impact on your long-term success. 

About the Author

Monica Badiu is a passionate email copywriter and conversion strategist with over 13 years of experience in marketing. With a love for crafting emails that genuinely connect, she’s spent more than 25,000 hours honing her skills in customer-centric copywriting specifically for course creators. In 2023, her tailored strategies helped course creators around the world generate over $3 million in revenue, making her a trusted partner to some of the biggest names in the industry.

But for Monica, it’s about more than just writing emails; it’s about building relationships. She believes in creating value-driven content that doesn’t feel pushy or spammy but rather speaks to audiences on a real, human level. Alongside her work, she mentors and champions ethical marketing, helping course creators not only reach their revenue goals but also grow loyal, lasting connections with their communities.

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